Marcella Cavallaro

Marcella Cavallaro is the emerging business manager on Esri’s National Government team. For almost a decade, Marcella has partnered with a variety of national government organizations to successfully apply location intelligence to mission-critical workflows. Prior to joining Esri, Marcella was a GIS analyst at Dewberry and Davis, LLC. Marcella holds a bachelor’s degree in geography from the University of Mary Washington and a master’s in geographic and cartographic sciences from George Mason University

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The Public Sector Borrows Business Practices for Efficiency, Greater Good

Marketing executives follow the dictum "know your customer." Now, innovative public sector leaders are adopting and expanding their methods.

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