Kyle R. Cassal, Chief Demographer at Esri, is the lead developer for Esri’s Data Development team. His team is responsible for producing independent demographic and socioeconomic updates and forecasts for the United States. These data are leveraged across the Esri platform through web maps, infographics, data enrichment and custom applications including Business Analyst and the Living Atlas of the World. In addition to processing US Census and ACS data, his team produces unique and innovative databases such as Tapestry Segmentation, Consumer Spending and Market Potential which are now industry benchmarks.