ArcGIS Business Analyst

What's new with business data in Business Analyst | June 2024

Data Axle business locations are part of a comprehensive portfolio of points of interest (POI) data offered by Esri. Points of interest data from Data Axle focus specifically on business information, containing key details such as industry codes, employee counts, corporate relationships, and estimated sales volumes.

Map image of business locations in Portland, ME.

Read on to learn about what’s new in the latest release of Esri’s POI data, as well as best practices for using it in ArcGIS Business Analyst Web App:

 

The June 2024 release of Business Analyst Web App includes a redesigned points of interest search. All the familiar functionality is there—searching, filtering, and saving points of interest—with a refreshed look and new features. For example, you can now save your search parameters to use again, set the analysis extent, and interact with the results in new ways.

Arguably the biggest innovation in this revamped workflow is the new interactive Results pane that appears when you do a POI search. This pane will feel familiar to users of color-coded maps, smart map search, and suitability analysis. The Results pane has now been customized for POI searches! Once a search is run, you can quickly view statistics on many business attributes. For instance, do you want to know if your area of interest is predominantly independent businesses or chain stores? The pane provides an immediate overview of this information.

Image of new POI search panel

There are different views of the pane to help you explore the trends in your data. Would you like to know which business in the map area are outliers in sales volume? Look at the Histogram tab to see.

Histogram on results pane

 

New attribute fields for greater POI knowledge

New attributes create additional pathways for querying, analyzing, and displaying Business Locations point data. The Specialty field added with this release provides detailed information about business type, restaurant cuisines, religious denominations, specific car makes for car retailers, and more. Whether you’re looking for a Catholic church or a Mercedes dealership, the Specialty field gives you a glimpse into helpful business details.

How might this be used? Here is an example: Say you are interested in opening a new burger restaurant in an area. A search for the word ‘burger’ in the Specialty field shows some potential competitor businesses.

Using the Specialty info field in POI search

The Specialty information also reveals whether the locations are full-service, limited-service, or offer delivery. This could be valuable to consider when evaluating services that competitors in the area offer.

Image of business specialty search results

Note that the former ‘Professional Specialty’ field has been folded into this new, richer Specialty field and is no longer available as a standalone attribute.

The second attribute addition for this release is a field called Location Parent Relationship, which provides information on the relationships between businesses that share a common location. For example, the pharmacy section inside a grocery store might be designated as a department, whereas the coffee shop that is also inside the grocery store but a completely different company would receive the value of separate in this field.

 

Map by location size

Did you know you can symbolize Business Locations by the building size? This capability was released earlier in 2024, but has flown under the radar a bit. Data Axle provides an approximate square footage estimate for most business locations that can now be used to symbolize business points in your map. If you are interested in identifying the large shopping centers, grocery stores, or warehouse businesses in your area, for example, this could be a useful tool.

In our banner image at the top of the article, sushi restaurants in Southern California are symbolized (using a nifty custom symbol we made) by minimum square footage, and below we are showing the same concept with warehousing and transportation businesses along I-10 around Phoenix.

Map of businesses symbolized by square footage

 

Business Summaries, now three times per year

Esri Business Summaries aggregate Business Locations from Data Axle for specified North American Industry Classification System (NAICS) and Standard Industrial Classification (SIC) categories. Previously, Business Summaries were only released once a year. Beginning with the June 2024 release, these summaries will be released three times per year, along with the associated Business Locations release.

The Esri Business Summaries provide ready-to-use information by business category for standard geographies (such as ZIP Codes), Uber H3 hexagons, and user-generated custom polygons. There are many business category aggregations to pick from. For each area, the dataset summarizes:

The figure below shows a smart map search using Business Summaries for Wholesale Trade, aggregated to hexagons, as one of the inputs.

Business Summary data in hexagons

 

Where do I get more information?

We hope this has been a useful update on enhancements to business data in the June 2024 release. Check out the links below for additional information:

Happy exploring!

About the authors

Stacy is a Principal Product Engineer on the ArcGIS Business Analyst software release team.

Gemma is a writer at Esri, focusing on content for the ArcGIS Business Analyst team.

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