Add Demographics to Your Datasets (Fast!)

Did you know that you can add demographics to your existing geographical datasets? Whether you have points, tables, lines, or polygons, demographic data can add value to your analyses. The blog, “Make a Demographic Map in 5 Minutes”, introduced the basics for using the Enrich Layer tool in ArcGIS Online, and introduced the interface of the Data Browser. Now, we will see additional ways this technique can be applied, using the same underlying process, and still only taking minutes to complete. Each method produces a new layer within your “My Content” which can be used throughout the ArcGIS platform. To get started, publish your layer to ArcGIS Online using your organizational account.


Scenario: You have point data for hospitals in your area. You need to know how many low-income households are within a 5-minute drive for each of these hospitals.

For this scenario, Drive time >> 5 minutes >> Choose “Return result as bounding area”

Tip: If you are looking for hospital points in the US, there is a map available in the Living Atlas of the World



Scenario: You have linear data for the LA Marathon route. You need to know how many retail businesses are within a mile of that route so that you can assess the impact of this event.


Scenario: You have a table of possible locations for a new grocery store. You need to know information about the income of the people living near these addresses so that you can select an ideal location.

Tip: you can also do this in Maps for Office and share your layer to ArcGIS Online


Polygons (this was covered in the previous blog, but let’s take a quick look at the process again)

Scenario: You have a boundary of your company’s service area, and you need to know how many people live in the area, and how much growth will happen in the next 5 years


Tip: Need your data in ArcMap? Once you enrich your data layer, you can open it in ArcMap using different data formats!


About the author

I am a Senior Product Engineer on the Living Atlas team at Esri. I work to create clear and concise stories about demographic, socioeconomic, and policy topics using cartography. I also build data layers and tutorials to help others create their own map masterpieces.

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