Plan with precision


Many sites, many possible solutions. Land-use decisions are complex, requiring an increased awareness of current reality alongside fundamental tools to model the built environment. With rapid design iterations comes insight, the ability to understand potential trade-offs, and realistic solutions to vexing growth challenges.

ArcGIS Urban is a web-based 3D scenario planning software for cities and regions. It enables you to be more proactive and less reactive in your planning process and simplifies project collaboration for public and private stakeholders. 

A 3D city map shows green, red, and yellow buildings overlaid with a dashboard of development project performance.

Empower Your Planning Team


ArcGIS Urban is a web-based scenario planning tool for cities and regional agencies to test the impact of zoning and land-use changes and enable the creation of on-the-fly scenarios to help visualize the areas that would be impacted by proposed urban development.

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Sketch and optimize build out scenarios

Build out planning scenarios with 3D modeling directly in the web browser. Lay out a vision for any parcel, district, or neighborhood starting with a sketch. You can then further refine your designs with the help of interactive snapping and drawing guides.

A color-coded 3D building model is manipulated to show how to sketch and refine building size and layout.

Streamline design evaluation with dashboards

Real-time dashboards are a fundamental capability used to instantly calculate the impact of a build-out over time. Custom metrics enable you to calculate yield, estimate costs, and summarize value across your scenarios.

A cursor clicks to toggle between space use and value estimate views of a 3D building model.

Test land-use and zoning code changes

Working in the browser, you can compare current land-use with the proposed changes. By testing zoning proposals, such as rezoning or zoning variances, you can better evaluate short and long-term impacts to the community.

A 3D model changes shape as a set of parameters like height, setback, and skyplane is changed to its left.

Suitability Modeling

Overlay and weight themes related to population change, economic growth, residual zoning allowances, and other factors as a basis for understanding market conditions and site suitability. 

A land parcel map calculates site suitability score based on lot sizes, building heights, and building ages.

Perform interactive spatial analysis

Simplify the review planning scenarios by simulating the impact of shadow duration and viewshed. You can also create sectioned views of the model to reveal internal structures allowing you to measure the height and width of objects and buildings. Data, plus quantitative analysis, plus spatial analysis, equals a more informed approach to plan review.  

A 3D map of a building complex shows how the buildings cast shadows on the surrounding area.

Transform Urban Planning and Design


Encourage collaboration with community stakeholders and help all groups work towards a more sustainable future.

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ArcGIS Urban


ArcGIS Urban extends ArcGIS Online to enable web-based scenario planning and urban design capabilities.

  • Comprehensive Plans
  • Specific Plans
  • Development Review
  • Urban Design and Visualization
  • Campus and Facility Master Plans
  • Site Feasibility Modeling

Urban is integrated across ArcGIS CityEngine and ArcGIS Hub so that you can deliver more to your community.

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