MARKET PLANNING IN ARCGIS

Know exactly where to expand, and where to right size

See demand, competitive threats, and customer behavior on one map and know exactly where to invest.

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Data-rich maps reveal opportunities that other tools miss

Location is the common factor across your data. With mapping and geospatial AI, you can see where to grow—and where to pull back.

  • Get insights in minutes—not months

    Respond faster to changing markets, competitors, and customer preferences with analysis and prediction powered by geospatial AI.

  • Discover the best locations for expansion

    See market potential, business priorities, and future demand on a map to identify where resources will have the greatest impact. 

  • Find untapped markets and hidden demand

    Analyze customer behavior and spending patterns at the speed and scale of AI to find hyperlocal opportunities.

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Take the guesswork out of portfolio planning

To choose locations that pay off—and avoid ones that don’t—add your sales trends and customer habits to ArcGIS data:

  • Competitors: See locations, industries, and sales for over 13 million businesses
  • Demographics: Select from 2000+ features like income, age, education, and more
  • Market segmentation: Explore 67 lifestyle and behavior groups by neighborhood

In this map, a grocery chain uses ArcGIS to understand hyperlocal customer demand, using insights to adjust inventory and increase sales volume.

Discuss your market strategy
A map that shows customer demand and a market profile for a region containing a grocery store

Flexible ways to access ArcGIS

Choose how your organization uses ArcGIS to support mapping and analytics—whether you need a hosted environment, a self-managed deployment, or direct access to location services.

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  • Delivered as Software as a Service (SaaS)

    A fully-hosted environment managed by Esri is ideal for organizations that want to get started quickly without managing infrastructure. 

  • Deployed as self-hosted software

    A self-managed ArcGIS deployment in your infrastructure or cloud provides greater control over deployment and integrations.

  • Accessed as Platform as a Service (PaaS)

    A complete set of mapping APIs, SDKs, services, and tools for developers to embed location services directly into applications.

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Talk with us about your option

Leading organizations plan market growth with ArcGIS

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Tell us about your business. An Esri expert will reach out to discuss how mapping and analytics can help you stay ahead of trends and competitors.