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Geography and Business

A geographic approach integrates location analytics and business intelligence for a competitive advantage.

How do businesses benefit from a geographic approach?

A geographic approach helps organizations operate more efficiently, see risk more clearly, grow sustainably, and better serve stakeholders. Backed by geographic information system (GIS) technology, it informs key decisions including market and competitive analysis, revenue growth strategies, digital transformation, and supply chain resilience.

A map showing the customer locations served by a warehouse, and warehouse employees loading a pallet

Answer all the "where" questions about your business

When demand shifts, decision-makers pair location analytics and business intelligence to align sales boundaries with market potential. A geographic approach to growth uncovers customer preferences, improves territory visualization, and sharpens regional sales strategies.

  • Where are our best customers?
  • Where are operations at risk?
  • Where are products and services delivered?
  • Where are assets and staff deployed?
A blue and green map showing access to grocery stores, and a woman choosing food in a store

Build sustainable prosperity

Sustainability is now recognized as a matter of business continuity. At innovative companies, a geographic approach drives transformative change that ensures businesses can survive and thrive. 

  • Make better investments and executive decisions.
  • Improve sustainability and equity.
  • Attain new levels of efficiency and business resilience.
  • Increase collaboration and communication.
A map showing concentrated areas with blue and pink circles, representing ideal locations to grow a business by adding new stores

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Find out how a geographic approach can elevate your organization's work.