Geography and Business

A geographic approach integrates location analytics and business intelligence for a competitive advantage.

How do businesses benefit from a geographic approach?

A geographic approach helps organizations operate more efficiently, see risk more clearly, grow sustainably, and better serve stakeholders. Backed by enterprise-grade geographic information system (GIS) technology, it informs key decisions including market and competitive analysis, revenue growth strategies, digital transformation, and supply chain resilience.

A map showing the customer locations served by a warehouse, and warehouse employees loading a pallet

Answer all the "where" questions about your business

When demand shifts, decision-makers pair location analytics and business intelligence to align sales boundaries with market potential. A geographic approach to growth uncovers customer preferences, improves territory visualization, and sharpens regional sales strategies.

  • Where are our best customers?
  • Where are operations at risk?
  • Where are products and services delivered?
  • Where are assets and staff deployed?
A blue and green map showing access to grocery stores, and a woman choosing food in a store

Build sustainable prosperity

Sustainability is now recognized as a matter of business continuity. At innovative companies, a geographic approach drives transformative change that ensures businesses can survive and thrive. 

  • Make better investments and executive decisions.
  • Improve sustainability and equity.
  • Attain new levels of efficiency and business resilience.
  • Increase collaboration and communication.
A map showing concentrated areas with blue and pink circles, representing ideal locations to grow a business by adding new stores

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Find out how a geographic approach can elevate your organization's work.