Market and regulatory drivers are leading gas utilities to embrace evolving digital technology into all areas of their business, fundamentally changing how they operate and serve customers. GIS is a key enabler of this digital transformation. With pipe networks underground, gas utilities are increasingly relying on more detailed models of their asset that can be visualized by augmented reality and analyzed by new capabilities, such as artificial intelligence and machine learning. ArcGIS and location intelligence are key enablers of this movement toward innovation.