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Underutilization of GIS and How to Cure It

Webinar Recording

Rebranding GIS to better understand its power

When most non-GIS professionals hear "G-I-S," they think "M-A-P." Now that GIS is a location intelligence platform, the underutilization of it is critical and career limiting. As a GIS professional, your purpose is to do more than make maps. It is vitally important that you proactively evangelize and market all the capabilities of GIS. This presentation will provide strategies on how to spread the understanding and full value of GIS across your organization.

Watch this video and you will

  • Understand how to break down GIS into categories that clearly explain its value to non-GIS staff.
  • Learn the importance of branding GIS as a strategic and universal tool for an organization.
  • Be equipped with information that will help enable you to use the applications in other departments.

Additional Resources

Helping you advance GIS in your organization

  • Article

    What Makes an Enterprise GIS Successful?

    Advice on how you can lead the charge in your organization to advance the use of GIS.
  • Article

    Rebranding GIS to Better Understand its Power

    Change the way your organization thinks about GIS.
  • Article

    It's Time to Talk About the Business of GIS

    Advice on how to think more strategically about GIS in your organization.
  • Videos

    GIS Managers' Track at Esri's User Conference

    Hear what was shared during the GIS Managers' Summit at Esri's User Conference (UC)
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Training

Need help getting started? These training resources can help.

  • 3 Day Instructor-Led Course

    Putting ArcGIS to Use Across Your Organization

    Increase productivity, gain deeper insights, make more informed decisions.
  • 1 Day Instructor-Led Course

    Exploring Enterprise GIS: A Workshop for Leaders

    Discover the full potential of your ArcGIS platform.
  • 2 Day Instructor-Led Course

    Field Data Collection and Management Using ArcGIS

    Efficiently collect accurate data that supports real-time decision making.
  • Video Training

    Web GIS: Architectural Patterns and Practices

    Discover how to choose the Web GIS deployment pattern that best fits your organizational needs.
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