Forrester Opportunity Snapshot
A report for consumer facing businesses
A commissioned study conducted by Forrester Consulting on behalf of Esri.
Support engagement and drive growth with location technology
Retailers know that location intelligence is critical to customer engagement. Understanding customers in a geographic context provides insights about shopping patterns, purchasing behaviors, and more. To stay relevant, companies must collect, integrate, and analyze disparate data.
This Esri-commissioned Forrester Opportunity Snapshot explores some of the barriers companies face and how they can overcome them by harnessing the full potential of location technology to reach customers and drive sales.