Location Intelligence
Driving digital transformation
See how businesses are using location intelligence to gain competitive advantage
Discover the value of location intelligence technology
In our increasingly digital world, with billions of devices connected to the Internet of Things (IoT), executives have access to unprecedented amounts of business data. The most competitive organizations understand that location data provides unique insights, revealing hidden patterns and relationships that drive stronger decision-making.
To see how location intelligence empowers growth and digital transformation, download our e-books Making Sense of Digital Transformation and Making the Most of the Internet of Things.
Business insights are connected to the question of where
Most data points are linked to physical locations and times. But location isn't just the common thread connecting disparate data sources and breaking down silos—often it provides the most transformative insights. Leading organizations tap location analytics to solve business problems and uncover new opportunities.
A geographic information system (GIS) is the software technology that provides a framework to manage, visualize, analyze, and ultimately understand the significance of spatial data. Rooted in science, GIS helps businesses gain actionable insight by integrating all types of data. Location intelligence, powered by GIS, transforms businesses and organizations across a wide range of industries.
Location intelligence in action
The Shopping Center Group
The Shopping Center Group uses location intelligence to give retail clients accurate data in near real time, increasing revenue by 30 percent.
Podcast
Debbie Hauss, editor in chief of Retail TouchPoints, details the benefits of using location intelligence and data-driven analysis in retail.
Podcast
James McCormick, principal analyst of customer insights at Forrester, discusses the rise of location technology in business and industry.
Podcast
Stephen Goldsmith, author and ex-deputy mayor of New York City, takes up the future of cities—how data drives transformation and prosperity.
Podcast
Tech trends analyst Dan Vesset discusses the role that location intelligence plays in improving business outcomes and growing enterprises.
