What is location intelligence?
Location intelligence (LI) is achieved via visualization and analysis of geospatial data to empower understanding, insight, decision-making, and prediction. By adding layers of data—such as demographics, traffic, and weather—to a smart map, organizations gain location intelligence as they understand why things happen where they do. As part of a digital transformation, many organizations are relying on geographic information systems (GIS) technology to create location intelligence.
Who uses location intelligence?
Over 90% of companies believe location intelligence is crucial to their success. They use geospatial data and spatial analysis to deliver location intelligence, which empowers understanding, insight, decision-making, and prediction. Applications can be found everywhere, from finding optimal locations in retail site selection and solving traffic bottlenecks to maintaining and repairing vital infrastructure. Watch and discover why over two thirds of business executives are already using location intelligence to gain a competitive edge.
Discover the value of location technology
In our increasingly digital world, with billions of devices connected to the Internet of Things (IoT), executives have access to unprecedented amounts of business data, including a variety of geospatial data. The most competitive organizations understand that location data provides unique insights, revealing hidden relationships, patterns, and trends that drive stronger decision-making.
To see how location intelligence empowers growth and digital transformation, download our e-books: Putting AI and Location Intelligence to Work, Making Sense of Digital Transformation, and Making the Most of the Internet of Things.
Business insights are connected to the question of where
Most data points are linked to physical locations and times. But location isn't just the common thread connecting disparate data sources and breaking down silos—often it provides the most transformative insights. Leading organizations tap location analytics to solve business problems and uncover new opportunities. Location intelligence is a crucial addition to business intelligence (BI) tools.
A geographic information system (GIS) is the software technology that provides a framework to manage, visualize, analyze, and ultimately understand the significance of location information. Rooted in science, GIS helps businesses gain actionable insight by integrating all types of data. Location intelligence, powered by GIS, transforms businesses and organizations across a wide range of industries.
Location intelligence in action
Walgreens uses location intelligence to plan store locations, understand customers, identify sales trends, and even track the flu.