Location Intelligence
Driving digital transformation
See how businesses are using location intelligence to gain competitive advantage
Who uses location intelligence?
Over 90% of companies believe location intelligence is crucial to their success. They use geospatial data and spatial analysis to deliver location intelligence, which empowers understanding, insight, decision-making, and prediction. Applications can be found everywhere, from finding optimal locations in retail site selection and solving traffic bottlenecks to maintaining and repairing vital infrastructure. Watch and discover why over two thirds of business executives are already using location intelligence to gain a competitive edge.
Discover the value of location technology
In our increasingly digital world, with billions of devices connected to the Internet of Things (IoT), executives have access to unprecedented amounts of business data, including a variety of geospatial data. The most competitive organizations understand that location data provides unique insights, revealing hidden relationships, patterns, and trends that drive stronger decision-making.
To see how location intelligence empowers growth and digital transformation, download our e-books: Putting AI and Location Intelligence to Work, Making Sense of Digital Transformation, and Making the Most of the Internet of Things.
Business insights are connected to the question of where
Most data points are linked to physical locations and times. But location isn't just the common thread connecting disparate data sources and breaking down silos—often it provides the most transformative insights. Leading organizations tap location analytics to solve business problems and uncover new opportunities. Location intelligence is a crucial addition to business intelligence (BI) tools.
A geographic information system (GIS) is the software technology that provides a framework to manage, visualize, analyze, and ultimately understand the significance of location information. Rooted in science, GIS helps businesses gain actionable insight by integrating all types of data. Location intelligence, powered by GIS, transforms businesses and organizations across a wide range of industries.
Location intelligence in action
Walgreens
Walgreens uses location intelligence to plan store locations, understand customers, identify sales trends, and even track the flu.
ARTICLE
WhereNext Magazine
Agriculture equipment trailblazer John Deere has turned the art of market development into a science with artificial intelligence (AI)-based analysis of location data.
ARTICLE
WhereNext Magazine
Get an inside look at two companies that have used location intelligence in the C-suite to drive growth and competitive advantage.
Article
WhereNext Magazine
Once the province of a privileged few, artificial intelligence and location intelligence technology are in play today across many business scenarios.
PODCAST
Esri & The Science of Where
Beth Rogers, senior director of data science at Fruit of the Loom, explains how data visualization and analytics spurred the company's growth.
