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Winter 2003/2004
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GIS Analysis Tools and Data for Improved Business Decisions

ArcGIS Business Analyst Now Shipping

ArcGIS Business Analyst combines Esri's leading GIS technology with extensive business, demographic, and consumer household data to assist users with business decisions such as analyzing trade area markets and competition, finding the ideal site for a new store location, or targeting direct mail. Users can perform sophisticated business analysis in one easy-to-use application.

Analyzing the geographic component of business data reveals trends, patterns, and opportunities hidden in tabular data. ArcGIS Business Analyst combines information, such as sales data, demographics, and competitor locations, with geographic data, such as census boundaries, territories, or store locations, to help businesses better understand their markets, their customers, and their competition.

Using ArcGIS Business Analyst, users can

  • Perform customer or store prospecting.
  • Define trade areas based on store locations and customers.
  • Find a location similar to those of existing stores that perform well.
  • Conduct market penetration analysis.
  • Create gravity models.
  • Perform drive-time analysis over a nationwide street network.
  • Integrate data and geography from the Web.

Leading Software and Extensive Data

ArcGIS Business Analyst includes Esri's ArcView, the world's most popular desktop GIS software; the ArcGIS StreetMap USA extension; the Centrus Geocoder from Sagent, Inc.; and Crystal Reports 9.0 from Business Objects. In addition to software, ArcGIS Business Analyst comes with a comprehensive library of data that includes demographic data from Esri Business Information Solutions (Esri BIS) or Applied Geographic Solutions, Inc.; street data from Geographic Data Technology, Inc.; Experian consumer data from Hyphos360, Inc.; business data from infoUSA, Inc.; and shopping center data from the National Research Bureau.


ArcGIS Business Analyst is available for Windows NT 4.0, Windows 2000, and Windows XP (Home Edition and Professional) operating systems. ArcGIS Business Analyst comes with ArcView 8 but can also be purchased as an extension for use with ArcView, ArcInfo, or ArcEditor.

For more information, visit, call Esri directly at 1-800-447-9778, call your Esri regional office, or contact your local Esri reseller. Outside the United States, contact your local Esri distributor.

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