ArcGIS Business Analyst combines Esri's leading GIS technology with extensive business, demographic, and consumer household data to assist users with business decisions such as analyzing trade area markets and competition, finding the ideal site for a new store location, or targeting direct mail. Users can perform sophisticated business analysis in one easy-to-use application.

Analyzing the geographic component of business data reveals trends, patterns, and opportunities hidden in tabular data. ArcGIS Business Analyst combines information, such as sales data, demographics, and competitor locations, with geographic data, such as census boundaries, territories, or store locations, to help businesses better understand their markets, their customers, and their competition.

Using ArcGIS Business Analyst, users can

• Perform customer or store prospecting.
• Define trade areas based on store locations and customers.
• Find a location similar to those of existing stores that perform well.
• Conduct market penetration analysis.
• Create gravity models.
• Perform drive-time analysis over a nationwide street network.
• Integrate data and geography from the Web.

ArcGIS Business Analyst is available for Windows NT 4.0, Windows 2000, and Windows XP (Home Edition and Professional) operating systems. ArcGIS Business Analyst comes with ArcView 8 but can also be purchased as an extension for use with ArcView, ArcInfo, or ArcEditor.

For more information, visit www.esri.com/businessanalyst, call Esri directly at 1-800-447-9778, call your Esri regional office, or contact your local Esri reseller. Outside the United States, contact your local Esri distributor.