ArcWatch: Your e-Magazine for GIS News, Views, and Insights

May 2009

Esri Data: Intelligence for your Organization

Esri offers a wide range of business, consumer spending, and demographic data that will help agencies, businesses, and organizations analyze markets, profile customers, and evaluate competitors. Mainstream, industry, and business publications frequently use the data to describe market areas, attract prospective businesses, and illustrate business articles.

Esri offers

Updated Demographics: Information about the people in an area including age, income, home value, population growth or decline, ethnicity, and educational levels. More than 11,000 data variables are grouped into categories such as age, income, home value, family type, and race.

Tapestry Segmentation: Detailed information about the lifestyles, life stages, and attitudes of people by area. Esri's market segmentation system classifies U.S. neighborhoods into 65 segments based on their socioeconomic and demographic compositions. For a broader view of markets, segments are divided into 12 LifeMode Summary Groups, which reflect lifestyle/life stage, and 11 Urbanization Summary Groups, which show levels of affluence and population density.

Market Potential: Market Potential data measures the probable demand for a product or service in a defined geographic area. More than 2,000 items are grouped into 35 categories of goods, services, and attitudes. The database also includes the expected number of consumers and a Market Potential Index (MPI) that measures the likelihood that adult households in a specified area will exhibit certain consumer behaviors compared to the U.S. national average.

Diversity Index: The Diversity Index from Esri represents the likelihood that two persons, chosen at random from the same area, belong to different race or ethnic groups. Esri's diversity calculations accommodate up to seven race groups: six single-race groups (White, Black, American Indian, Asian, Pacific Islander, and Some Other Race) and one multiple-race group (two or more races). The Diversity Index ranges from 0 (no diversity) to 100 (complete diversity). The Diversity Index for the United States is 60.

Retail MarketPlace: Retail MarketPlace data measures the retail activity for a specified trade area and provides a direct comparison between retail sales and consumer spending by industry sector. The proprietary Leakage/Surplus Factor summarizes the relationship between retail sales by business (supply) and consumer spending by household (demand).

For more information about Esri data, visit

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