ArcWatch: GIS News, Views, and Insights

June 2012

Arby's Assesses Market Footprint with Esri Business Analyst

A Single-Platform Approach Improves Efficiency and Provides More Time to Focus on the Customer

By Karen Richardson
Esri Writer

Arby's Restaurant Group, Inc., the second-largest quick-service sandwich chain in the United States, uses geospatial technology and data from Esri to guide business decisions.

Arby's, based in Atlanta, Georgia, uses GIS to more accurately assess restaurants and trade areas for projects such as growing the chain and remodeling or relocating restaurants.

The restaurant chain uses Esri Business Analyst, which merges Esri's vast demographic and business data with detailed maps and allows organizations like Arby's to perform spatial analysis. Using the solution, Arby's can now update the locations of its restaurants and business development activity on designated market area (DMA) maps, which describe the activity taking place in individual markets.

Since Business Analyst can be easily deployed across the enterprise as a web-based solution, on desktops, and even from iPhones and iPads, Arby's can make these maps accessible to its staff. Development teams working in the field are able to quickly access the maps and easily discover the information they need through the Arby's intranet.

This quick ability to synthesize data has made it possible for the teams to more easily and quickly monitor the business climate around each restaurant. This provides an opportunity for the organization to model different market scenarios to better serve existing customers and attract new ones.

Using one-platform instead of several different solutions, as Arby's has done in the past, helps them better manage and analyze business data. With an enterprise system, Arby's can scale to meet the changing business landscape with tools that make it competitive in the marketplace.

"Esri's Business Analyst has saved our GIS analyst countless hours and has had a positive impact on the Business Development department," said Dave Conklin, senior vice president, Business Development, Arby's.

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