Experian Marketing Services

Overview:

Experian offers a variety of services to help our clients make informed data driven decisions, including enrichment, targeting, profiling, multi-channel marketing, addressability, linkage, and location planning. Experian's team of consultants and analysts regularly carry out project work for a wide range of clients across sectors and regions to help with their specific needs around local marketing, customer insight and site location planning activities. Global Data: WorldView is a consolidated and global data set covering over 135 countries. Data is available at 250m by 250m grid level and also at H3 level 9. There are 5 key elements of data: Socio-demographics, Consumer Expenditure, WorldView Segments, Daytime Population and Points of Interest business locations. WorldView can be used to : • Benchmark performance across locations • Make global location planning and marketing decisions • Analyse geographic regions at the most granular level • Understand customers consistently across the globe • Visualise data on customers • Optimise product distribution • Identify areas with untapped demand • Activate audiences in both traditional and digital channels