Mobile Access to Market Data
With the Business Analyst Online application, retailers can compare demographics of a location to county, state, and national populations.
The Business Analyst Online free mobile application provides smartphone or tablet access to key demographic and market facts about any US location.
This anytime, anywhere access is key for market planning and real estate professionals who are frequently out in the field.
New Enterprise Capabilities
Beginning this summer, new enterprise capabilities will be added to the application when it's combined with a subscription to the Business Analyst Online web application. Users will be able to do the following:
- Access all reports available in the web application, including reports generated using proprietary data
- Collect data on-site to share, or update corporate data, including adding attributes and photos
- Access and edit feature services in ArcGIS Online
Quickly pull up demographic information on any location in the United States on an Android phone or iPhone.
These new capabilities make the mobile application a critical, and truly integrated, component of an enterprise Business Analyst system. For instance, while out in the field, a market planning specialist for a national retailer may see a competitor preparing to open in a new nearby strip mall. The location can be pinpointed on a map, pictures can be added, and then all can be uploaded to the corporate database, giving everyone in the company immediate access to this new data. The viability of the site under consideration could change when the new information from the field is built into predictive models of market share generated by Business Analyst.
For more information and to download the iOS or Android applications, visit esri.com/baoapp.
See also "The Power of Place in Retail."
