December 5, 2012
Redlands, CaliforniaGreat Atlantic and Pacific Tea Company, Inc. (A&P), has licensed Esri GIS technology and data to provide localized shopping trends data that supports the company's commitment to being the number one food and drug store in the neighborhoods it serves. Adopting Esri's solutions for retail real estate and market planning will help the company maintain and grow its market presence across the Northeast.
"Partnering with Esri allows us to enhance our real estate strategy in the neighborhoods that we currently serve by enabling us to meet the specific needs of our customers," said Nrup Krishnamurthy, A&P chief information officer. "In addition, this technology will serve as an essential business tool to help us make well-informed decisions about where and how we go to market in the future."
Esri's powerful location analytics provide A&P staff with valuable data on store locations, including key demographics and shopping trends in local communities. By analyzing geodemographic data, part of the Business Analyst solution, A&P can continue to grow and develop its stores.
"A&P will ensure its products and store positioning meet the needs of its customers with the adoption of location analytics," said Simon Thompson, director of global commercial industry, Esri. "We look forward to working to assist A&P in achieving its vision."
For more information on how Esri GIS technology and data can help retailers, visit esri.com/retail.
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