In addition to the data included with Business Analyst Desktop, the Standard version includes:
Additional Demographic Data
Key Demographic data such as Net Worth, Disposable Income, Detailed Age, and Projected Labor Force is available for over 2,000 variables.
More Detailed Segmentation Data
Esri's Tapestry Segmentation data, used to classify neighborhoods based on socioeconomic and demographic compositions, is included down to the block group level.
Additional Business Data
Business Summary data gives you statistics for total number of employees, and number of businesses by SIC Code and NAICS.
Additional Consumer Spending Data
All of the more than 750 variables available from Esri detailing which products and services consumers buy are included. The database provides information about total dollars spent, the average amount spent by household, and a Spending Potential Index (SPI) that compares local average product expenditures to the national average.
Market Potential Data
Over 2,000 items from the Gfk MRI consumer survey are grouped into 16 categories of goods, services, and attitudes to measure the probable demand for a product or service.