Advanced target marketing, spatial analytics, and territory design
ArcGIS Business Analyst Pro is an extension for ArcGIS Pro that can be used to apply sophisticated spatial analytics and modeling, including customer and competitor analysis, territory design, target marketing, and site evaluation. In ArcGIS Business Analyst Pro, you can access annually updated demographic data, nationwide business points, shopping centers, streets, address locators, drive-time thresholds, stunning infographics, and summary reports.
Trade areas are where organizations do most of their business with their customers. With ArcGIS Business Analyst Pro, trade areas can be constructed and analyzed with a variety of methods using customer and competitor locations, administrative boundaries, street networks and distances, and multiple other geographic variables.
Design your territories based on data instead of instinct. With ArcGIS Business Analyst Pro, create territories that automatically adjust based on chosen criteria like size, population, customer demographics, and revenue. After you've created a territory, you can modify it, make updates, and share information with your organization in PDFs, web maps, tables, and more.
Understand your market, find your best customers, and identify other areas that have more like them. ArcGIS Business Analyst Pro has several target marketing tools that assist in directing advertising with the right message to the right audience, opening agencies in the right locations, understanding characteristics of customers, and more.
Analyze your site's impact and the probability that consumers will shop at your stores, choose your hospitals, or frequent your venues based on current and potential competitor sites as well as other variables you identify.
Access all the tools in ArcGIS Business Analyst Pro alongside Esri's hosted data—the very same data available in the ArcGIS Business Analyst Web App—via a single bundled offering. With access to the ArcGIS Business Analyst Web App and the ArcGIS Business Analyst Mobile App, the entire ArcGIS Business Analyst suite is at your fingertips.
Pricing varies based on the data package and region chosen. Contact us to discuss your needs and the available options. Your purchase includes the following:
All users of Business Analyst Pro 3.0 and newer gain access to the above content.
*This product requires an existing Creator, Professional, or Professional Plus user type. Don’t have one? Visit the user type page.
**Optional Market Potential Index (MPI) data available
ArcGIS Business Analyst is used in organizations of all sizes worldwide. Here are some of the industries where ArcGIS Business Analyst has continued to inspire positive change.
ArcGIS Business Analyst can help state and local government organizations optimize their operations, allocate resources, and expedite their decision-making. Leverage demographic insights, community intelligence, spatial analysis, and presentation-ready infographics for urban planning, emergency response, grant applications, and other day-to-day operations.
With ArcGIS Business Analyst, AEC organizations can address the challenges of site selection complexity, infrastructure development, and project planning. Utilize the enhanced location analysis tools and enriched data to visualize project impact, collaborate in the field, and easily analyze locations anytime, anywhere.
Businesses can quickly conduct consumer profiling to understand the demographics and psychographics around a successful store. This knowledge, combined with authoritative content on consumer spending projection and the competitive landscape, helps identify the best new locations to grow their products or services.
ArcGIS Business Analyst provides the necessary geospatial tools for combining and analyzing demographic, lifestyle, behavioral, and spending data with your own patient and business data. Health organizations can identify underperforming markets, pinpoint the right growth sites, find where patients live, and share market research across the organization.
With ArcGIS Business Analyst, you can visualize key indicators and information in the form of beautiful infographics and reports—and we’ve made it simple to try. Simply select the infographic report you’re interested in and add Esri-hosted data or your custom data.
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