The Company Was Honored for Driving Impact Through the Use of the RainFocus Platform
January 22, 2026, Redlands, CA —Esri, the global leader in location intelligence, today announced that RainFocus™, provider of the next-generation event marketing platform, recognized Esri as a winner of the prestigious User Conference Innovation Award during the RainFocus Innovation Awards ceremony at the company’s annual flagship event, RainFocus INSIGHT.
The Innovation Awards recognize industry leaders and their unmatched efforts to drive impactful results for their customers. To be considered an award winner, nominees must have a solid understanding of attendees to create better experiences; innovate and have a forward-thinking use of the RainFocus platform; make good use of data and insights to understand, pivot, and improve events; merge offline and online efforts to grow the company and events; or demonstrate efficiency improvements such as saving time or resources.
“We are proud to be recognized by RainFocus as the Best User Conference Innovation Award winner, honoring our strategic, end-to-end use of the RainFocus platform to manage and Esri’s annual User Conference in San Diego,” said Michele Cole, Head of Global Event and Experience Marketing at Esri. “By streamlining registration, content, and onsite operations through a single integrated solution, we improved operational efficiency, increased data visibility, and delivered a more seamless, attendee-first conference experience.”
“This year’s Innovation Award winners represent some of the most forward-thinking brands and marketing teams,” said JR Sherman, CEO of RainFocus. “We have the honor of partnering with clients that deeply understand the value and impact events have within orchestrated and seamless customer journeys. We’re proud to work with these companies, and we’re excited to see how they continue to lead, leveraging RainFocus to transform their event marketing programs and connect authentically with their customers.”
To learn more about RainFocus INSIGHT and the Innovation Awards, click here.
About RainFocus
RainFocus is the next-generation event marketing platform built to capture and analyze unprecedented amounts of first-party data for exceptional events and optimized engagement throughout the customer journey. RainFocus powers flawless experiences with secure, scalable solutions to support the entire event lifecycle. The platform integrates with sales and marketing technologies, simplifying event registration, content management, and exhibitor activation across in-person, virtual, and hybrid experiences, all from a single dashboard. Leveraging real-time data, RainFocus provides actionable insights to drive personalization, accelerate qualification and lead conversion, and close deals. For more information, visit www.rainfocus.com.
About Esri
Esri, the global market leader in geographic information system (GIS) software, location intelligence, and mapping, helps customers unlock the full potential of data to improve operational and business results. Founded in 1969 in Redlands, California, USA, Esri software is deployed in hundreds of thousands of organizations globally, including Fortune 500 companies, government agencies, nonprofit institutions, and universities. Esri has regional offices, international distributors, and partners providing local support in over 100 countries on six continents. With its pioneering commitment to geospatial technology and analytics, Esri engineers the most innovative solutions that leverage a geographic approach to solving some of the world’s most complex problems by placing them in the crucial context of location. Visit us at esri.com.
