arcwatch

Pennsylvania Horticultural Society Wins Grand Prize in the Esri Storytelling

Lauren Medsker turned an annual report about the happenings at a horticultural society into a beautiful and informative story map.
Lauren Medsker turned an annual report about the happenings at a horticultural society into a beautiful and informative story map.

The Pennsylvania Horticultural Society won the grand prize in the 2016 Esri Storytelling with Maps Contest for turning its 2015 annual report into a lively Story Map Journal app. The story map included a video of a flower garden, audio of chirping birds, a financial statement, and informative photos and maps highlighting society projects such as the campaign to plant one million trees in the greater Philadelphia area.

The story map’s creator was Lauren Medsker, research and analysis manager for the Pennsylvania Horticultural Society. She also won first place in the contest’s Conservation, Environment, and Sustainability category. Her prize was a free trip to the 2016 Esri User Conference (Esri UC) where the awards were announced.

Why did Medsker use a highly interactive Esri Story Map to summarize the society’s activities, projects, and income and expenses? “I guess it’s my geographic information systems background. I feel that maps can really tell a story,” she said during an interview at Esri UC. “We really wanted something a little bit more dynamic and engaging than a static map. [It) showcases the work that we do, which is really very spatially oriented, in a more engaging and dynamic way.”

EntertainMaps.com's Mark Gallant embedded videos of ska bands into his story map.
EntertainMaps.com's Mark Gallant embedded videos of ska bands into his story map.

The contest, which invites organizations to create narratives using Esri Story Maps, had a record-breaking 965 submissions this year. “Esri Story Maps are a new medium that taps the insight of geography and the power of interactive maps to enable anyone to create beautiful, useful, and informative narratives about pretty much any topic under the sun,” said Allen Carroll, program manager for storytelling at Esri and one of the contest’s judges.

Esri Story Maps combine the interactive maps created using Esri software with text and multimedia content such as photographs, video, audio, charts, and drawings. This year’s honorees were extremely creative.

Mark Gallant from EntertainMaps.com embedded YouTube videos of artists and bands playing ska music in the story map, Making Waves: The Evolution of Ska! The story map won second place in the Culture/History/Events category.

Kate Newell traced the history of Old Highway 99 through Bellingham, Washington.
Kate Newell traced the history of Old Highway 99 through Bellingham, Washington.

Birds in the Red Book of Armenia, a Story Map Journal app by Aghavni Harutyunyan, includes maps that show the habitats and beautiful drawings of birds in Armenia. The story map, which won third place in the Conservation/Environment/Sustainability category, is also bilingual, written in both Armenian and English. It was submitted by American University of Armenia, Acopian Center for the Environment in Yerevan, Armenia.

The first place winners were

This story map from Emily Wilson and Joel Stocker of the University of Connecticut uses historic and current imagery to compare Connecticut's coast over time.
This story map from Emily Wilson and Joel Stocker of the University of Connecticut uses historic and current imagery to compare Connecticut's coast over time.

Other winners and honorable mentions included

Shannon Harmon, Andrew Lee, and Nicola Pearson teamed up to create this story map to show where and how trachoma, a disease that can cause blindness, is being treated.
Shannon Harmon, Andrew Lee, and Nicola Pearson teamed up to create this story map to show where and how trachoma, a disease that can cause blindness, is being treated.

The contestants used a variety of formats to create their story maps, including Story Map Tour, which presents a series of geotagged photos, and Story Map Journal, which combines long-form text with rich multimedia content. The use of story maps is exploding, with organizations creating them to share information with colleagues, project stakeholders, and the public. They are being used to showcase community events, communicate information about plans and projects, educate decision-makers, rally supporters, and crowdsource community observations and input.

And now story map aficionados can try their hands at using two new apps, which Esri recently released in beta. Story Map Cascade has full-screen scroll capability to enable immersive media-rich experiences, and Story Map Crowdsource gives many users the ability to contribute to one story map, sharing photos, captions, and experiences.

For more information about Esri Story Maps, visit storymaps.arcgis.com. To view all 16 winning story maps, visit the winners’ gallery web page or the special 2016 Storytelling with Maps Contest story mapWatch an interviewwith Lauren Medsker about her story map on the Pennsylvania Horticultural Society’s annual report.

ArcNews editor Citabria Stevens contributed to this report.

About

Emily Pierce is a writer at Esri. She covers a variety of industries and topics, including big data, government, and sustainability. Prior to joining Esri, she wrote about commercial production and branded entertainment for SHOOT magazine. Pierce graduated from Louisiana State University with a master’s of mass communication in print journalism, and from the University of Florida with a bachelor’s of science degree in psychology.

About

Carla Wheeler is a technology writer and editor at Esri and a former journalist. She currently edits ArcWatch and works with Esri Story Maps apps. Follow @gisjourno.