Richard Bezuidenhout joined Daniel Swarovski Corporation AG in 2019, where he is the manager of global distribution operations CGB. As the key contact for geospatial analysis, he is responsible for building, maintaining, and integrating internal and external data into the Swarovski geospatial platform, creating executive dashboards, running market analysis, and reviewing sales performance. His work identifies white spots in the retail market—both in offline and online distribution—to drive growth. Prior to Swarovski, Richard served as senior data analyst for the Greater London Authority (London Mayoral Office). In this role, Richard was responsible for data analysis and the delivery of key presentations on emergency services and public safety concerns for major stakeholders. His experience covers various data and spatial data analyses in both the public and private sectors over 10 years in South Africa, England (London), and now Switzerland.