Samantha MacDonald

Samantha MacDonald specializes in developing digital content for Esri, including thought leadership articles, webpages, and e-Books. She writes about the intersection of GIS and technology trends such as digital transformation, big data analytics, and the Internet of Things. Earlier in her career, Samantha worked in public relations and as a journalist and copy editor. She earned her bachelor’s degree with honors in public relations and communications from the University of Southern California.

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A place and time for every trend

In the fickle world of consumer trends, sometimes knowing where a fad has erupted, and with whom, is more important than knowing why.

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