Samantha MacDonald

Samantha MacDonald specializes in developing digital content for Esri, including thought leadership articles, webpages, and e-Books. She writes about the intersection of GIS and technology trends such as digital transformation, big data analytics, and the Internet of Things. Earlier in her career, Samantha worked in public relations and as a journalist and copy editor. She earned her bachelor’s degree with honors in public relations and communications from the University of Southern California.

Posts by this author
Fighting a Tech War against Land Mines

Esri and the Geneva International Centre for Humanitarian Demining will work together to modernize the software that helps countries plan...

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Craft Your Best Story Map

Attention, creative mappers! Come one, come all—enter Esri's new Storytelling with Maps Contest. The deadline to submit entries is June 8, 2015.

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A place and time for every trend

In the fickle world of consumer trends, sometimes knowing where a fad has erupted, and with whom, is more important than knowing why.

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