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Explore ArcGIS Tapestry segments with the new infographic dashboard

By Phoebe Gelbard and Choni Brinkley

The new ArcGIS Tapestry Segment Infographics Dashboard offers a quick, visual way to explore each ArcGIS Tapestry segment, making complex demographic and lifestyle patterns easier to understand at a glance. In addition to the documentation, you can now see key characteristics, trends, and distinctions associated with each segment brought to life through clean, intuitive graphics.

Screenshot showing the first page of the infographic for segment D5: Laptops and Lattes. The page includes an overview description along with lifestyle patterns and segment characteristics
Each four-page infographic provides a visual high-level summary of the patterns and characteristics associated with each segment.

Built for interpretation and presentation, the dashboard is designed to help compare segments and understand high-level patterns using visual summaries. You can also download individual segment infographics as static PDFs when needed.

The dashboard can be accessed from the ArcGIS Tapestry overview and Introduction to LifeMode groups documentation pages, the ArcGIS Data page by clicking the ‘Tapestry Infographics Dashboard‘ button, or you can open the dashboard directly using this link: https://links.esri.com/arcgis-tapestry-dashboard

The interactive dashboard allows you to view a 4-page infographic for each of the 60 ArcGIS Tapestry segments. Choose a segment from the Select a Tapestry Segment panel or use the Next feature and Previous feature buttons to navigate between segments.

Screenshot highlighting options for paging through segment infographics or selecting from a list of segments
Page through the segment infographics or choose a segment to display.

To navigate between pages of the infographic, click Next page or Previous page, or click Page 1 and choose a page from the drop-down menu. To change how the infographic is displayed, click Fit page and choose an option from the drop-down menu.

Screenshots highlighting the infographic view and infographic page navigation options
Navigate through the pages of the infographic and choose how it's displayed in the viewer.

The first page highlights Lifestyle Patterns and Segment Characteristics using clean iconography and short descriptions. Visual bars indicating low to high values for Population Density, Income, Home Value, Age, and Diversity allow you to compare these metrics across segments more efficiently. Hover over the low to high indicators to view the numeric values associated with that indicator along with comparisons to the national average.

Screenshots highlighting the low to high scale used to provide an at-a-glance overview of indicator variables
Hover over the visual scale to view the numeric value associated with the indicator.

Several metrics include a comparison to the national average, making differences in demographic characteristics immediately visible and easy to interpret or explain to stakeholders. As you page through the infographic, hover over a panel and click Explore for more to view a chart providing greater detail about that indicator or related characteristics.

Additionally, hover over a variable name or value to learn how it’s defined and how to interpret it along with information about the vintage and data source. In addition to a more interactive, analytical experience, these details ensure accuracy and help answer common questions about the underlying data.

Screenshot highlighting the Explore for more option that displays a chart or other data visualization for that indicator or a related characteristic
Hover over an indicator to display a chart or other visualization of the data or a related metric.
Screenshot highlighting the description and interpretation of the unemployment rate variable
Hover over a section to learn more about that indicator and how to interpret it.

In the Demographics section on page three, hover over an icon and click the Settings button to view additional options for displaying the data. Under More options, click View table to view the data as a table instead of as a chart. From the table view, hover over a column header to change how the data is sorted. Click the Settings button again to view additional options for configuring the table or click View chart to return to the chart view. You can also access side-by-side charts that show how each segment compares to national values across key categories.

Screenshots highlighting options for accessing and configuring the chart and table views for indicator variables
Hover over the icon associated with an indicator to explore options for viewing the data as a table.

To view the documentation for the segment shown, click View segment documentation. To download an infographic as a PDF, click Download infographic as a PDF.

Screenshots highlighting the View segment documentation and Download infographic as a PDF buttons on page one of the infographic
Click View segment documentation to view the documentation for that segment in a new tab. Click Download infographic as a PDF to download it.

With the new infographic dashboard, exploring ArcGIS Tapestry segments is engaging and intuitive. By turning detailed data into clear visuals, you can identify patterns, make comparisons, and take informed action. Whether you need to analyze markets or plan outreach, this streamlined view helps you move from data to decision-making with confidence.

For more information about ArcGIS Tapestry, see What’s new in Tapestry or visit the ArcGIS Tapestry documentation.

For feedback or questions about the dashboard, please email demographics@esri.com.

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