Demographic Data

Access global demographic data for over 170 countries

Ready-to-use demographic data variables

From lifestyle demographics to businesses to traffic patterns, Esri offers accurate, authoritative data for detailed insights into people and the places where they live and work.

  • Understand people and populations

    Leverage lifestyle demographics to better analyze people and preferences within a specific geographical location.

  • Global accuracy you can trust

    Esri’s authoritative local and global data is based on thorough methodology, giving you the confidence you need to conduct your GIS-powered analysis.

  • Access data your way

    Bring demographic data to life by integrating it with other ArcGIS products, or use data files for analysis within your own systems. 

  • Inform current and future operations

    Inform operations and plan for the future by incorporating population characteristics and growth trends into your GIS analysis.

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Powerful insights for decision-making

Spend less time prepping data and more time making decisions. Explore global demographic data and socioeconomic information for over 170 countries and regions, such as population, income, households, housing, health, education, jobs, and consumer spending for a variety of products and services.

Learn about Esri Demographics
A map using pink, purple, and green as area markers with a pop-up for ZIP code 80226 in Denver, CO, that reads, "There are 32,893 people living here, and 14,091 housing units in this ZIP Code. Median household income is $82,881. The median home value is $625,983."

Explore US business, spending, and demographic data

Get additional details about sources, variables, and classifications within Esri’s demographic, spending, and business data.

  • Updated Demographics

    Access more than 2,000 variables on current-year estimates and five-year projections of US demographics. Variables include population, households, income, age, and ethnicity, as well as data on education, marital status, and languages spoken.

    Learn more about demographic data
    Buy demographic data
    Buy demographic reports

  • Urbanicity Type classification

    Esri provides an Urbanicity Type classification system that categorizes every US census block into one of 10 categories, offering a better understanding of urbanization in specific areas.

    Learn more about Urbanicity Types

  • ArcGIS Tapestry

    Detailed market information on US residential neighborhoods is divided into 61 segments based on socioeconomic and demographic characteristics. This data provides hyperlocal insights into lifestyles and behaviors.

    Data source: Esri.

    Learn more about Tapestry
    Buy Tapestry data

  • Consumer spending

    Discover which products and services US consumers are buying and where. Data includes expenditures by households for more than 20 categories including apparel, food and beverage, and finances. 

    Data sources: Esri, Consumer Expenditure Surveys, and US Bureau of Labor Statistics.

    Learn more about consumer spending data
    Buy consumer spending data

  • Market potential

    Access data on products and services that consumers use and demand. View the expected number of consumers and Market Potential Index data for goods, services, attitudes, and activities.

    Data sources: Esri and MRI-Simmons.

    Learn more about market potential data
    Buy market potential data

  • Business summary

    Explore the business landscape by North American Industry Classification System (NAICS) summary categories.

    Learn more about business data
    Buy business summary data

  • Census and American Community Survey

    Review census data and American Community Survey (ACS) five-year data.

    Learn more about the census
    Learn more about ACS
    Buy census and ACS data

  • Retail demand by industry

    Understand where consumers are spending their dollars on an annual basis.

    Data source: Applied Geographic Solutions

    Learn more about retail demand
    Buy retail demand data
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Data resources and access

Discover additional resources for integrating Esri datasets and find out how to purchase data.

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Harness the power of location with Esri

  • ArcGIS Online

    Enrich maps with demographic data to support storytelling, analysis, and decision-making.

    Learn about ArcGIS Online

  • ArcGIS Location Platform

    Enhance apps with demographic data and add context.

    Learn about ArcGIS Location Platform

  • ArcGIS Business Analyst

    Include demographic data to enrich your maps and reports, or create custom infographics.

    Learn about ArcGIS Business Analyst

  • ArcGIS Pro

    Append demographics to your own location data.

    Learn about ArcGIS Pro
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Discover a wealth of data

Gain access to the location data that powers the ArcGIS system

Explore purchase options

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