Solution details
Platform:
Online
Description:
GapMaps has partnered with Panolytica to provide a comprehensive, location-based view of consumers by combining demographic, socio-economic, lifestyle, behavioural, retail and media attributes into actionable audience segments. Built specifically for spatial analysis, the dataset classifies populations into rich, easy-to-use segments at highly granular geographic levels, enabling organisations to understand not just who their customers are, but how they behave, where they spend, and how to effectively engage them. The segmentation framework integrates multiple high-quality data sources, including census data, mobile location intelligence and consumer spending insights, to deliver globally consistent and locally relevant audience profiles across APAC, Middle East and beyond. Delivered in GIS-ready formats and designed for seamless integration with platforms like ArcGIS, GapMaps segmentation data enables advanced spatial analytics and decision-making across a wide range of use cases. Key Features - Rich audience segmentation - Combines demographic, lifestyle, behavioural and spending attributes into actionable consumer segments - Highly granular geography - Available at small-area grid levels (e.g. ~100m resolution) for precise spatial analysis - Global coverage - Consistent segmentation across Australia, Asia, Middle East and other key markets - Built for GIS workflows - Delivered in structured geospatial formats compatible with ArcGIS and modern data environments - Multi-source data foundation - Integrates census, mobility and economic data for deeper consumer insight Use Cases: - Site selection & network planning - Identify high-value customer segments and optimise store or asset locations - Trade area & catchment analysis - Understand the composition of audiences within defined catchments - Targeted marketing & media planning - Align campaigns with high-value consumer segments geographically - Customer profiling & segmentation strategy - Enhance understanding of existing and prospective customers - Retail & property analytics - Assess demand potential and market opportunity at a local level
Industries:
Demographics,Real Estate,Retail
