Solution details
Platform:
Online
Description:
GapMaps Foot & Road Traffic Data, delivers a comprehensive Australia-wide view of pedestrian and vehicle movement across streets, precincts and the national road network. The datasets support retail planning, site selection, infrastructure analysis, transport planning, outdoor advertising and smart city initiatives by providing highly granular mobility insights. Foot Traffic Data enables organisations to analyse pedestrian activity and walking volumes at street level, while Road Traffic Data provides link-level vehicle traffic volumes, hourly traffic patterns and commercial vehicle analysis. Together, the datasets help organisations better understand how people and vehicles move through places to support more informed planning and investment decisions. The data is available within GapMaps or delivered as GIS-ready datasets for integration into ArcGIS, QGIS, BI and analytics environments. Key Features - Nationwide Australia coverage - Street-level pedestrian traffic volumes - Link-level vehicle traffic volumes - Hourly road traffic analysis - Weekday and weekend traffic patterns - Commercial vehicle classifications - GIS-ready geospatial datasets Use Cases 1. Fuel & Convenience Store – Commuter traffic capture 2. Drive-thru QSR – Drive-by sales generation 3. Shopping centre and precinct analysis – Catchment and visitation insights 4. Transport and infrastructure planning – Traffic flow planning 5. Highway/Service centre retail – Traveller demand analysis 6. Outdoor advertising and exposure analysis – Audience exposure measurement 7. Urban planning and placemaking – Precinct activation insights 8. Logistics and freight analysis – Freight movement optimisation 9. Smart city and government planning – Infrastructure and mobility insights Methodology The datasets are built using anonymised mobile location data and advanced spatial processing methodologies. Vehicle traffic volumes are calibrated against observed traffic counts from transport agencies across Australia to ensure robust and reliable outputs across different road types, regions and time periods.
Industries:
Community Development,GIS,Highways & Roads,Retail
