ESRI Data—Updated Demographics provides the most accurate current-year and five-year projection updates for U.S. demographics. The updates include information about population, households, housing, occupancy, income, age, race, Hispanic origin, and more. ESRI demographics include 11,000 variables grouped into categories such as

• Population by age, sex, and race
• Household occupancy, income, and size

Read the 2008 Diversity Index Methodology Statement [PDF] to learn how the U.S. Diversity Index is defined.

You can use Updated Demographics data to

• Identify your most profitable customers and find more like them.
• Discover new markets for consumer products and services.
• Pinpoint changes in housing markets and household formations.
• Reduce economic effects of changing neighborhood and consumer activity.
• Define government services by population segment and area.

• ESRI Trend Analysis: 2008/2013 [PDF]
• ESRI Demographic Update Methodology: 2008/2013 [PDF]
  • Listen to the Demographic Update Methodology podcast [MP3]

Data Updates, Formats, Geographies, and Deliverables

• Updates: Annual
• Formats: ASCII fixed (TXT), ASCII comma delimited (CSV), dBASE IV (DBF), Microsoft Excel (XLS, if applicable), ESRI shapefile (SHP), ESRI Smart Data Compression (SDC), or ESRI file geodatabase (GDB)
• Geographies: U.S., state, county, census tract, block group, place, ZIP Code, CSD, CBSA, DMA, congressional district
• Deliverables: CD-ROM, DVD, e-mail, or FTP