White Papers and Podcasts

White Papers

• Vendor Accuracy Study
  Esri's demographic data is ranked most accurate in a recent study. This white paper describes the Precision portion of a blind study conducted by four independent researchers who are authorities in small area forecasts and measures of forecast accuracy.
• Minority Population Growth—The New Boom
  Minorities are the new majority in many areas of the US. Esri's Tapestry Segmentation data is used in this white paper to describe how companies can attract and target these different consumers.
• Is "Seniors" One Demographic Group?
  Contrary to popular belief, seniors are not a single monolithic consumer category. This white paper uses Tapestry Segmentation to illustrate how business can market effectively to different segments in this powerful consumer group.
• The American Community Survey
  The American Community Survey (ACS) is the replacement for sample data from the decennial census. This white paper explains the difference between Census 2000 and the ACS and the methodology used by Esri to simplify the ACS data and enhance its usability.
• Identifying Special Needs Populations in Hazard Zones: How to Use Tapestry Segmentation for Disaster Evacuation Planning
  The marketing application of customer profiling was used to identify special needs populations before, during, and after a disaster evacuation. Esri's Tapestry Segmentation system was used to analyze the population segments in the Virginia Beach, VA, surge zone for the Central Virginia Fire District. This white paper describes the steps used to perform the analysis.
• Evaluating Population Projections: The Importance of Accurate Forecasting
  This white paper explains the importance of accurate forecasting after each decennial census, and the methodology created and used by Esri to develop its demographic data forecasts.
• Trends in the U.S. Multiracial Population from 1990–2000
  This white paper presents a probabilistic approach to estimate the multiracial population in 1990. Assuming that the probability of reporting more than one race varies by race and geographic area (as shown by Census 2000 data), one can estimate the number of likely multiple race reporters from 1990 Census data.

Podcasts

• 2010 Census: How Changes Affect Data Users
  Lynn Wombold, Chief Demographer and Data Development Team Manager
  Listen or download [MP3]
  Published June 17, 2008

Articles

• Demographic State of the US in 2012
  Recession Still Affecting Economic Recovery
  ArcNews, Winter 2012-2013
• Study Ranks Esri US Demographic Data Most Accurate
  ArcNews, Summer 2012
• Identify and Reach Senior Citizen Voters
  ArcWatch, October 2012
• How Do People Lean Politically in Pivotal Swing States?
  ArcWatch, October 2012
• Do You Live in Canine Country?
  ArcWatch, April 2012
• Using Data to Serve Diverse Populations
  Federal GIS Connections, Fall 2011

Brochures/Flyers

• Esri's Demographics: #1 for Accuracy
• Data Accuracy for Health Care
• Data Accuracy for Retail
• Esri Adds Value to American Community Survey Data
• Esri Data Fact Sheet
• Tapestry Segmentation Poster
• Tapestry Segmentation Reference Guide