Demographic, Consumer, and Business Data
White Papers and Podcasts
Vendor Accuracy Study
Esri's demographic data is ranked most accurate in a recent study. This white paper describes the Precision portion of a blind study conducted by four independent researchers who are authorities in small area forecasts and measures of forecast accuracy.
Minority Population Growth—The New Boom
Minorities are the new majority in many areas of the US. Esri's Tapestry Segmentation data is used in this white paper to describe how companies can attract and target these different consumers.
Is "Seniors" One Demographic Group?
Contrary to popular belief, seniors are not a single monolithic consumer category. This white paper uses Tapestry Segmentation to illustrate how business can market effectively to different segments in this powerful consumer group.
The American Community Survey
The American Community Survey (ACS) is the replacement for sample data from the decennial census. This white paper explains the difference between Census 2000 and the ACS and the methodology used by Esri to simplify the ACS data and enhance its usability.
Identifying Special Needs Populations in Hazard Zones: How to Use Tapestry Segmentation for Disaster Evacuation Planning
The marketing application of customer profiling was used to identify special needs populations before, during, and after a disaster evacuation. Esri's Tapestry Segmentation system was used to analyze the population segments in the Virginia Beach, VA, surge zone for the Central Virginia Fire District. This white paper describes the steps used to perform the analysis.
Evaluating Population Projections: The Importance of Accurate Forecasting
This white paper explains the importance of accurate forecasting after each decennial census, and the methodology created and used by Esri to develop its demographic data forecasts.
Trends in the U.S. Multiracial Population from 1990–2000
This white paper presents a probabilistic approach to estimate the multiracial population in 1990. Assuming that the probability of reporting more than one race varies by race and geographic area (as shown by Census 2000 data), one can estimate the number of likely multiple race reporters from 1990 Census data.
2010 Census: How Changes Affect Data Users
Lynn Wombold, Chief Demographer and Data Development Team Manager
Listen or download
Published June 17, 2008
Demographic State of the US in 2012
Recession Still Affecting Economic Recovery
, Winter 2012-2013
Study Ranks Esri US Demographic Data Most Accurate
, Summer 2012
Identify and Reach Senior Citizen Voters
, October 2012
How Do People Lean Politically in Pivotal Swing States?
, October 2012
Do You Live in Canine Country?
, April 2012
Using Data to Serve Diverse Populations
Federal GIS Connections
, Fall 2011
Esri's Demographics: #1 for Accuracy
Data Accuracy for Health Care
Data Accuracy for Retail
Esri Adds Value to American Community Survey Data
Esri U.S. Data Fact Sheet
Esri Global Data Fact Sheet
Tapestry Segmentation Poster
Tapestry Segmentation Reference Guide
All Esri Products
Enterprise License Agreements
Map Book Gallery
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