Lifestyles—Esri Tapestry Segmentation
The next generation of Tapestry accurately captures these changes in the US population:
- More Diversity
- Changing Households
- Increased Aging
- Reduced Income
- Slower Growth
With more than a century of combined experience, Esri's data team applied its proven Tapestry Segmentation methodology to classify US neighborhoods into 67 unique market segments. For a broader view, the segments are consolidated into 14 LifeMode summary groups and 6 Urbanization summary groups.
Tapestry can help you answer four customer analytics questions:
- WHO are your best customers and prospects?
- WHAT do they buy?
- WHERE can you find more like them?
- HOW can you reach them?
Want the big picture? Request a free poster that shows all 67 segments.
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