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Community Data - The Best Data for the Best Business Decisions

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  • ESRI's chief demographer Lynn Wombold discusses the 2008/2013 methodology updates.
    - MP3 [17:54 | 16.4 MB]
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Identify the top three neighborhood lifestyles to better serve your customers. ESRI's Community Tapestry segmentation system classifies each U.S. ZIP Code based on socioeconomic and demographic characteristics to create 65 distinct market segments.

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ESRI's 2008/2013 Demographic Data provides you with the most accurate information about the United States including population, households, housing, occupancy, income, age, race, Hispanic origin, and more. The demographic data is integrated with ESRI's GIS software, Web services, server, and enterprise solutions. The data is also available ad hoc in a variety of geographies, formats, and deliverables.

Why Use ESRI's 2008/2013 Demographic Data?

Understanding changing demographic, geographic, and economic trends and consumer behavior is vital for any company, agency, or organization. ESRI's updated current-year demographic data estimates and five-year projections can benefit managers, analysts, and planners in strategic planning and decision making. You can also use ESRI's demographic data to

  • Learn who your most profitable customers are and find more like them.
  • Identify new markets for products and services.
  • Pinpoint changes in housing markets and household formations.
  • Reduce economic effects of changing consumer activity.

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