Analytics

What’s Coming in the Business Analyst Web and Mobile Apps

The next update of the Business Analyst (BA) Web and Mobile apps is planned for the end of June. This update will include Esri’s 2017/2022 projections and estimates for the U.S., a major update for the BA Mobile App, and several new and improved workflows.

Here is what we have planned:

2017/2022 U.S. Demographics and Data Updates

Learn more about the specific data variable and report changes.

View Historical Traffic Data in One Click           

Map historical traffic counts data and visualize traffic patterns in the U.S. For example, you can easily determine the locations on  Sunset Blvd in Los Angeles for the last 10 years where traffic count have been above 10,000.

Sourced from Kalibrate, the historical traffic counts data shows traffic volume by the number of vehicles that cross a certain point of a street location. You can visualize different traffic counts including daily and weekday counts. Filter the mapped data by count values, year of count taken, road type, and street name. Style the data using a number of visualization and appearance choices so you can see and understand the traffic data more effectively.

Use New Mapping Options to Visualize Data

Leverage additional mapping options that you use in other parts of the ArcGIS platform. BA Web App will support Smart Mapping options that help making beautiful maps even easier. Use proportional symbols, improved categorical mapping, and more styling options as part of the color-coded mapping workflow. You will be able to create color-coded maps as easily as you have always been.

For example, you can quickly map population using a proportional symbol mapping option and understand the population distribution even more easily. High population states in the map below are popping out much more clearly than how you visualize them in a color-coded map.

Create Maps using Two Variables

Need to find areas where population is low but population growth is high?  Or where income is low but population is high? You will be able to answer these questions easily by creating maps that include two variables. For example, the map below shows total population and median income by states in one view. Darker icons show higher income, larger icons show higher population, and vice versa. Immediately you can see that though median income in California is comparatively higher, there are a lot more people living in the north-east side of the country.

Save and Reuse Suitability Analysis Criteria

Run suitability analysis more efficiently and consistently by creating your suitability criteria once and using it for any set of locations. For example, let’s say your business has a weighted criteria for a set of demographic variables (e.g. population, income), custom data (e.g. sales) variables, and site attributes (e.g. rent and parking). You will be able to save this criteria and run it for selecting sites in San Francisco or Miami or Chicago.

Infographics Improvements

The new custom infographics workflow just keeps getting better helping you make even more professional and beautiful infographics. Here is a highlight of infographic improvements planned:

Customize the BA Web App Using Your Company’s Branding

Use the new theming options to customize the look of the application the way you want. Add your own logo, change the app title, and apply a theme color of your choice. These options will be available only for ArcGIS organization administrators to help them roll out an app that reflects their company’s branding.

Collect Data in the Field Using the Updated BA Mobile App

Leverage a completely redefined BA Mobile App and make your field visits more productive. In addition to the existing capability of accessing market snapshot for a location, you will be able to capture pictures, site attributes, and field observations and have them sync seamlessly to the BA Web App, helping your office staff use the collected location data in decision making.

Update for the iOS platform is planned for the end of June. Android update is planned for Q3 2017.

Other Improvements

Data Variable and Report Changes

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Product builder and business strategist with 12+ years of experience in product definition, UX design, execution, and marketing.

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