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ArcGIS Business Analyst Desktop is an extension for ArcGIS Pro that can be used to apply sophisticated spatial analytics and modeling, including customer and competitor analysis, territory design, target marketing, and site evaluation. From within Business Analyst Desktop, you can access annually updated demographic data, nationwide business points, shopping centers, streets, address locators, drive-time thresholds, stunning infographics, and summary reports.

Analyze and select the best trade areas

Trade areas represent where organizations do the majority of their business with their customers. In ArcGIS Business Analyst Desktop, trade areas can be constructed and analyzed with a variety of methods, including using customer and competitor locations, administrative boundaries, street networks and distance, and multiple other geographic options.

Computer monitor showing a large map with an area marked by a circle

Design and optimize your territories

Design your territories based on data instead of instinct. With ArcGIS Business Analyst Desktop, create territories that automatically adjust based on chosen criteria like size, population, customers, and revenue. After you've created a territory, you can modify, make updates, and share with your organization as PDFs, web maps, tables, and more.

Computer monitor showing San Francisco map with yellow, red, purple, and green dots

See what you've been missing

Understand your market, find your best customers, and identify other areas that have more like them. ArcGIS Business Analyst Desktop has several Target Marketing tools that assist in directing advertising with the right message to the right audience, opening agencies in the right locations, understanding characteristics of customers, and more.

Multicolored map of land and ocean

Predict how your business will perform

Analyze impact and the probability that consumers will shop at your stores, choose your hospitals, or frequent your venues based on your current and potential competitor sites alongside other variables you identify.

Blue street grid map with scattered green squares

What's included


Pricing varies based on the data package and region chosen. Contact us to discuss your needs and the available options. Your purchase includes the following:
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All users of Business Analyst Desktop 10.5 and newer gain access to the above content.
*Requires a separate Level 2 ArcGIS user license
**Optional Market Potential Index (MPI) data available

Explore and interact with Business Analyst infographics


With ArcGIS Business Analyst Web App, you can visualize key indicators and information in the form of beautiful infographics—and we’ve made it simple to try. Simply select the infographic report you’re interested in and work with it the same as you would after exporting from Business Analyst.

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