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Apply sophisticated spatial analytics and modeling using Business Analyst for ArcGIS Pro and ArcMap. Create custom data and reports. Improve your site evaluation, marketing penetration, and customer prospecting decisions.

See what you’ve been missing

Produce high-quality maps of your store locations, customers, and sales territories. Explore them in new ways and understand where to expand or consolidate.

Build market analysis workflow models

Predict expansion opportunities in a marketplace driven by economic factors. Determine the effect of changes in consumer behavior on market planning strategies. Adjust business parameters to run various what-if scenarios.

Design territories, target marketing, & more

Get started fast with workflows tools and wizards to help you design and manage territories, perform customer segmentation, and run drive-time analysis.

Add demographic data to your data

Use the included market data locally on your machines without being connected to the internet. Combine it with your proprietary customer and sales data to evaluate sites and match it with the right customers.

Share custom reports and beautiful maps

Uncover trends and consumer preferences in local and global markets using demographic and market reports. Share them using the Business Analyst web and mobile apps to enable location intelligence across your organization.

Integrate with ArcGIS Pro

The ArcGIS Business Analyst extension for ArcGIS Pro provides a set of tools available right inside of your 64-bit desktop GIS environment. Access capabilities such as Color Coded Layers, Enrich Layers, Customer Derived Areas, and more.

What's included

Pricing varies based on the data package and region chosen. Contact us to discuss your needs and options. Your purchase includes:
  • ArcGIS Business Analyst for ArcGIS Pro and ArcMap
  • Business Analyst Web and Mobile Apps: 1 license, including 10,000 service credits*
  • ArcGIS Network Analyst for ArcGIS Pro: Street networks-based spatial analysis tools to optimize complex routing
  • ArcGIS Network Analyst for ArcGIS Desktop
  • Territory design tools
  • Target marketing tools with Tapestry segmentation data
  • Esri U.S. data bundle (MPI optional): Available for the entire country or individual regions and states**
  • Address Coder: Streamlines bulk geocoding and data appending tasks
  • First-year maintenance: Includes technical support, data and software updates, complimentary Esri User Conference registration, and more.

*Requires a separate Level 2 ArcGIS user license
**Optional Market Potential (MPI) data available
All users of Business Analyst Desktop 10.5 and newer gain access to the above content.

Demographic reports

Buy amazingly accurate and timely demographic reports about location in the U.S. for $50 each, no subscription needed.

Learn how to work with ArcGIS Business Analyst Desktop

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