Earth Day 2024: Embracing the 30x30 Initiative

As we commemorate Earth Day in 2024, the urgency to address environmental challenges has never been more pressing. With ecosystems under threat and biodiversity declining at an alarming rate, this year’s Earth Day serves as a reminder of the critical need for collective action to preserve our planet for future generations.

At the forefront of this effort is the 30×30 initiative, a bold commitment aimed at protecting 30 percent of the earth’s land and ocean by the year 2030.

The 30×30 initiative has gained significant traction in recent years as scientists and environmentalists alike recognize the importance of safeguarding natural habitats. By setting aside a substantial portion of our planet’s land and marine areas as protected areas, we can mitigate the impacts of climate change, preserve biodiversity, and ensure the continued provision of essential ecosystem services.

On Earth Day 2024, the focus is on rallying support for the 30×30 initiative and raising awareness about plastic usage. Among groups ranging from grassroots activists to policymakers and businesses, there is a growing consensus that reaching ambitious conservation targets is essential to addressing the interconnected challenges of biodiversity loss, climate change, and environmental degradation due to plastic pollution.

Esri is committed to supporting conservation planning for 30×30 across the world. ArcGIS enables area-based conservation planning across landscapes by integrating informative spatial data and analytics. Combining these with community knowledge and simple apps can help support landscape conservation initiative outreach.

One of the key aspects of the 30×30 initiative is its inclusivity and collaboration across various sectors. Governments play a crucial role in establishing protected areas and implementing policies that support conservation efforts. At the same time, indigenous communities, local stakeholders, and conservation organizations bring invaluable knowledge and expertise to the table, ensuring that conservation strategies are effective and equitable.

By protecting 30 percent of our planet’s land and ocean, we can safeguard vital habitats for countless species, in places ranging from majestic forests and coral reefs to sprawling grasslands and pristine coastlines. These protected areas serve as sanctuaries where wildlife can thrive, ecosystems can regenerate, and natural processes can continue undisturbed.

Moreover, investing in conservation is not just an environmental imperative but also a sound economic decision. Protected areas contribute to tourism, provide sources of clean water and air, and support sustainable livelihoods for millions of people around the world. By preserving nature, we are investing in our own well-being and prosperity.

As we celebrate Earth Day and Earth Month, let us make the commitment to the 30×30 initiative and take meaningful action to protect our planet’s precious ecosystems. Whether we’re supporting local conservation projects, advocating for stronger environmental policies, or making sustainable choices in our daily lives like reducing our plastic usage, each of us has a role to play in shaping a more sustainable future.

In the words of environmentalist and author Rachel Carson, “In nature, nothing exists alone.” On this Earth Day, we can stand together to protect and preserve the rich tapestry of life that sustains us all. Together, we can build a healthier, more resilient planet for generations to come.

To learn more about Esri’s mission and resources to support 30×30, visit our website.

About the authors

Raquel Perez is a Senior Industry Marketing Manager for Esri's National Government team. She develops the marketing strategies for Conservation and Climate Solutions. She also manages Esri's Young Professionals Network and is the GIS Day Lead. Raquel holds a master’s degree in Management from the University of Redlands and a crime and intelligence analysis certificate from her previous career as a crime analyst. When she isn’t marketing, she’s an avid gardener, passionate about event planning, home décor, performance cars, and loves travel with her favorite countries being Greece, Iceland, France, Peru, and Switzerland.


Alexa Vlahakis works as an Associate Industry Marketing Manager for Esri, supporting conservation and education. She holds a bachelor's of arts degree in communication studies with minors in human relations and mass communication/journalism from the University of Iowa. In her free time, she likes to explore the outdoors, indulge in new experiences, and wind down each day with her fur babies.


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