The CRM is the authoritative source of customer data for business. When combined with point of sale data and loyalty data, it can help business to understand who their best customers are, where they shop, and how they shop. With the application of ArcGIS companies can dive deeper into their CRM data and expose insights about who they are and where live and shop. Insights that enable businesses to engage with their customers with more relevant products and offers.
In this video, I will walk through a Story Map that describes the workflow an apparel retailer used to understand more about who their best customers are, and how they could share those insights throughout their organization.