Recruiting a new business to your area or expanding an existing one requires more than an available building or site. Successful economic developmentdepends on abrand identity that sets your community apart. Destination branding shows people why they should live, work, locate a business, or travel in your community. A strong place brand approach centers around location. GIS provides the tools to highlight your community's assets, strengthen its identity, and reveal tourism potential and other investment opportunities. Show business leaders and other stakeholders all your community has to offer.
Select and map assets
Build a branding strategy
Evaluate a region's benefits
Compare your destination
Execute destination marketing
Select and map assets
Identify your community's cultural and economic assets and create maps to showcase them.
Build a branding strategy
Understand the unique places in your community or region and develop its brand to promote a destination where people want to live, work, and play.
Evaluate a region's benefits
Analyze strengths and weaknesses in your community to better understand how to appeal to businesses and people.
Compare your destination
Measure and contrast your site, city, or region with competing communities in a data-driven format to inform decision makers.
Execute destination marketing
Use smart maps and visual storytelling to sell your community's story to the public.
BLOG
Planners use 3D to manage economic development
Visualizing Des Moines, Iowa, in 3D helped planners address constraints and see possibilities.
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VIDEO
Imagine Oshkosh: A success story in redevelopment
The City of Oshkosh, Wisconsin, used GIS to develop a plan called Imagine Oshkosh that secured economic and investment opportunities for the future.