Smart community planning prioritizes the human element in designing our communities—Esri provides the technology to make it happen. Planners are advancing beyond traditional processes and workflows to develop policy and to design the smart community that reflects residents' needs. The world has become aware of challenges that can no longer be ignored, from pandemics to high unemployment to social and economic inequity, and planners are expected to be a key part of the solution. Location is at the center of all community and urban planning practices. Esri is the leader in geographic information system (GIS) software and pioneers smart city technology that helps planning professionals determine how, where, and when their designs can have the greatest impact to improve the quality of life.