In this process, over years of curating the data, we knew that everything was going to be absolutely decisive in the future, not only the current generation, but also for future generations.
case study
Across national, regional, and local governments, authoritative geographic datasets continue to expand. Boundaries, elevation models, imagery, land-use records, and environmental data inform daily decisions, yet much of that information remains difficult for the public to access or interpret.
In Cantabria, an autonomous region in northern Spain, that challenge feels immediate.
The region’s coastline, forests, mountains, and historic settlements create a landscape where geography directly shapes land management, infrastructure planning, environmental protection, and cultural preservation. For Cantabria’s geospatial data team, geographic information system (GIS) technology has always played a central role in government operations. The team uses geography every day to analyze conditions, manage resources, and support planning. The question was not whether GIS mattered. It was how geographic data could better serve the people who live there.
“The main problem was bridging the gap between the average citizen and the complexity of the technical and geographic data,” said Gabriel Ortiz, chief cartographer for the government of Cantabria.
As longtime GIS practitioners, the team had been experimenting with web‑based geographic information systems for years. Early portals such as Geocantabria demonstrated what was technologically possible—including 3D visualization and large‑scale data distribution—but they were built for technical audiences and had little public reach. Over time, the team saw an opportunity to create something different: a public‑facing platform that treated geographic information as authoritative datasets to help residents, professionals, and institutions understand their territory and make informed decisions.
That shift led to Mapas Cantabria, a regional GIS portal that brings official geographic information into one trusted place and makes complex data usable for everyone, reaching full public availability in 2013.
Before Mapas Cantabria, getting answers to basic geographic questions often required residents and professionals to visit government offices to understand boundaries, land protection, and regulations. The information was authoritative, but it lived inside technical systems and expert workflows. As national and regional datasets grew more complex, people needed a way to access official geographic information online—simply and independently.
To address this problem, the government of Cantabria created Mapas Cantabria, a public‑facing GIS portal for accessing authoritative geographic information, built so that anyone, not just GIS professionals, could find answers for everyday decisions. “This data belongs to the taxpayer. It’s not our information,” Ortiz said.
Instead of simplifying the data, the team focused on simplifying how people used it.
The team designed the Mapas Cantabria experience around real‑world use, starting with the questions Cantabrians actually ask, such as which activities are permitted under different regulations and how their town, region, or territory has changed over time.
The Mapas Cantabria app is visually intuitive. It opens with an interactive satellite view of the region and includes a menu of over 30 data layers collected over many years: Orthophotos, Cadastre, Administrative Boundaries, Urban Planning, Nature Conservation, and more. Users can switch layers on and off with a time slider for temporal customization, revealing changes and development over time.
The range of data in the Mapas Cantabria app helps Cantabrians across disciplines and organizations. Planners can now easily manage administrative boundaries and orthophotos. Conservation organizations can explore forest management layers identified by range and classification. Emergency management operators can access a risk assessment map built with wildfire, flood, and accident data plus much more.
“We put ourselves in the shoes of our audience,” Ortiz explained. “What do they need and how can we fulfill the expectations they have?”
Using Mapas Cantabria has become the primary way the government connects and engages people with its geographic information. The impact of Mapas Cantabria shows up in everyday life. Cantabrians are spreading the word about the portal in everyday conversation in an array of settings, from somebody talking about the app on public transportation to a patient telling their doctor that they use the portal regularly.
More importantly, Mapas Cantabria has changed how decisions are made. Questions that once required in‑person interpretation—such as where a protected area begins or what activities are permitted on a parcel—can now be answered visually and objectively.
“We have been able to fix the rules of the game in a way that is understandable and accessible for everyone—not just for lawyers, or engineers,” Ortiz said.
That shift has reduced the need for residents to visit government offices to get answers, saving time while preserving trust in official data. What people see online is the same authoritative information used across government.
Mapas Cantabria works because it was built on a strong foundation. For years, Cantabria invested in maintaining authoritative datasets, like boundaries, protected areas, elevation, imagery, and other core datasets used across government.
What changed was access. Instead of fragmented sources, Mapas Cantabria became a single, trusted reference point. For the public, complexity disappeared and what residents saw was one place to find reliable information quickly and clearly.
For Cantabria’s geospatial data team, this outcome reflects a broader responsibility. With limited staff and resources, the team needed a solution that could scale—serving professionals and the public alike while strengthening the region’s spatial data infrastructure over time.
That foundation from Mapas Cantabria is already enabling what comes next. By centralizing and curating its data on a single platform, Cantabria has created the reference framework to support emerging capabilities, such as geospatial AI, without losing sight of the portal’s core purpose: helping people answer practical questions with confidence.
“In this process, over years of curating the data, we knew that everything was going to be absolutely decisive in the future,” said Ortiz, “not only for the current generation but also for future generations.”
Today, Mapas Cantabria turns authoritative national and regional data into something residents can use—at home, at work, and in conversations with public agencies. It’s a reminder that the value of GIS isn’t only in the sophistication of the data, it’s also in accessibility so that ordinary people can make everyday decisions based on the same trusted information that government uses.
In this process, over years of curating the data, we knew that everything was going to be absolutely decisive in the future, not only the current generation, but also for future generations.
Learn more about the products used in this story
Esri offers multiple product options for your organization, and users can use ArcGIS Online, ArcGIS Enterprise, ArcGIS Pro, or ArcGIS Location Platform as their foundation. Once the foundational product is established, a wide variety of apps and extensions are available.