Highlight What Matters: Visual Recipes for Guiding Attention

Every map has something that needs to stand out. Maybe it's a neighborhood, a winding river, or a suspiciously important polygon. Whatever you're trying to highlight, sometimes a simple outline isn't enough to tell your story. Join Esri cartographer John Nelson as he shares techniques that draw attention to what matters most on your map.

What you’ll learn:

• Creative ways to highlight areas of interest
• Practical techniques for using blend modes
• Methods for creating visual focus and hierarchy
• Ways to combine effects for even greater impact
• Cartographic recipes you can use in ArcGIS Pro and Map Viewer in ArcGIS Online

Whether you're new to map design or looking to improve your skills, you'll learn not only how these techniques work, but why. Take these cartographic recipes and apply them to your next map.