Overview
GapMaps provides Data-as-a-Service (DaaS) location intelligence datasets designed to support spatial analysis, market planning, and location-based decision making.
GapMaps combines multiple geospatial and consumer data sources to deliver highly granular datasets that integrate seamlessly with GIS platforms such as ArcGIS, data warehouses, and business intelligence tools.
The GapMaps data portfolio includes Point of Interest (POI) data, tracking retail and service locations across key industry categories; Demographic data, providing detailed estimates of resident and worker populations, consuming class, and retail spending power; and Visitation (mobility) data, derived from consent-based GPS observations that reveal consumer movement patterns such as origin-destination flows, visit frequency, and dwell times.
Additional datasets include Consumer Segmentation data, combining demographic, lifestyle, socio-economic, retail, media, and technology attributes to classify populations into rich audience segments at up to 100 × 100 metre grid resolution, and Hotels & Hospitality data, providing global coverage of accommodation providers and tourism infrastructure.
Delivered in structured geospatial formats compatible with modern GIS workflows, GapMaps datasets enable organisations across retail, real estate, financial services, consulting and government to perform advanced spatial analytics for site selection, market analysis, customer profiling, and investment research.
Services
Overview:
GapMaps provides premium location intelligence datasets to global enterprises, designed to enhance spatial decision-making within GIS environments. Our Data-as-a-Service (DaaS) offering delivers high-quality, granular datasets that integrate seamlessly with ArcGIS and other geospatial platforms, enabling organisations to enrich maps with real-world population, behavioural and commercial insights. GapMaps datasets include Demographics data (updated annually and available at 150m grids in major cities, covering resident and worker population, consuming class and retail spend), Point of Interest (POI) data (store networks, brand coverage and openings/closures), and Visitation (mobility) data derived from consent-based GPS signals to analyse origin–destination flows, dwell times and visitation patterns. We also provide Consumer Segmentation data, combining demographic, lifestyle and behavioural attributes at highly granular spatial resolution (down to 100m grids). All datasets are delivered in standard geospatial formats and are API-ready, enabling seamless integration into GIS workflows, data warehouses and BI tools. This allows ArcGIS users to move beyond visualisation into advanced spatial analytics. GapMaps supports a wide range of use cases including site selection, trade area analysis, network planning, customer profiling and market demand modelling across retail, real estate, financial services, consulting and government sectors.
Services Provided:
Needs and Requirements
Industries:
Community Development,Demographics,GIS,Map, Chart & Data Production,Parks & Recreation,Real Estate,Research Organizations,Retail
