Solution details
Platform:
Online
Description:
2020 Casino - Wintelligence | Consumer Marketing Analysis Tool GeoMarvel partnered with 2020 Casino Solutions to develop Wintelligence, a custom casino analysis and predictive modeling platform. The platform analyzes historic player card data to promote strategic marketing campaigns. Powered by the cloud, this application covers a full-stack, including login interfaces, user settings, an administrative management console, and direct data accessibility through secure RESTful API’s. Wintelligence was developed as a custom web application, which leverages advanced GIS components to geospatially visualize their casino customers, and generates strategic marketing campaigns tailored to the player experience. Data points analyzed in these campaigns include proximity to the casino, age, number of monthly visits, and other components related to a player’s membership status. Wintelligence allows 2020 Casino Solutions customers the ability to create their own custom marketing campaign and target zones based on various determining factors, like player card activity and proximity to competitors.
Industries:
Entertainment & Leisure,Financial Services,Information Technology,Intelligence,Map, Chart & Data Production,Public Finance, Revenue & Accounting
