Want to win your next election? In a new Learn ArcGIS lesson, you will learn how GIS could help you outmaneuver your rivals on the political battlefield.
In Map Voter Data to Plan Your Campaign, you will assume the role of a campaign manager researching voters for an upcoming election that includes southern Howard County in the U.S. state of Maryland. You will start the lesson by creating a map and geocoding a spreadsheet with the addresses of your potential voters. You will then download a layer of Tapestry Segmentation, developed by Esri as a way to classify American neighborhoods into 67 unique market segments based on a variety of demographic and socioeconomic characteristics. By researching Tapestry, you will learn more about the lifestyles and living standards of your voters as well as gain insight into their values and the issues they care about. Inferences could range from housing costs and college expenses to smartphone taxes and charity giving.
You will also research the donors in the district and identify the neighborhoods where most of them live, so you can organize meet-the-candidate house parties in those areas.
Finally, you will download, transform, and map U. S. Census data indicating the neighborhoods where veterans and disabled veterans live within the district. Helping disabled veterans is an issue of particular importance in this campaign because your candidate is one.
Map Voter Data to Plan Your Campaign could provide you with an edge in elections in which candidates must compete for every voter.