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Businesses play a vital role in society, from leading innovation to driving commerce and creating jobs that contribute long-term value within organizations and across communities. Location affects every business decision, and location intelligence informs these decisions with answers to key questions including, Where are markets shifting? Where are the best customers? Where are operations at risk? Where are products and services delivered? In a constantly changing world, GIS technology provides greater business intelligence for more successful, resilient organizations that can withstand the most severe disruptions and thrive to better serve their stakeholders.

Quantifying the impact of spatial business advantage

Have you evaluated how location software can impact your business growth and increase resilience? Location technology is transforming how the most competitive organizations use spatial business intelligence to reveal insights and patterns that drive faster, more precise decision-making. When coupled with business intelligence tools, location is the common thread connecting businesses to their customers, operations, and sustainability. Business strategists can understand why business happens where it does and predict where it will happen next.

Explore the strategies
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Business industries

Explore how Esri GIS technology can help your industry.

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Upcoming event

Esri User Conference | July 12–15, 2021 | Join us virtually

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Focus areas

Esri technology is used in all areas of business worldwide. Here are some of the major focus areas based on global challenges.

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    Advanced customer analytics as markets adjust

    Businesses have more customer data than ever. Location intelligence is key to unlocking sales data and creating hyperlocal customer segmentation. Gain insight into the values and habits shaping customer behavior. GIS uncovers patterns in what, where, and why customers buy.

  • Tall buildings

    Dynamic territory rebalancing as demands shift

    Businesses are faced with shifting market demands and must be able to quickly assess and reset sales boundaries that directly align with the highest market potential. Location analytics with GIS improves territory visualization, scenario planning, and territory adjustments.

  • Urban landscape

    Assessing portfolio risk during uncertain times

    Every business risk is tied to location. It's critical to understand the connection between geography and threats to minimize business disruptions. GIS helps firms assess the cumulative exposure within their assets, policies, real estate, and investments in a single view.

  • Woman looking at a laptop

    Spatially analyzing racial inequities to drive change

    Use maps and spatial analysis to apply a racial equity lens. Reveal and understand inequities within a business by location and roles. GIS can help identify areas of concern and barriers to equality for informed and equitable decision-making.

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Cross industry initiatives

Market Development

Risk Management

Business Continuity

Digital Supply Network

Racial Equity GIS Hub