Building a location-savvy community
Through real-world examples, see how GIS business intelligence and spatial thinking supports industries such as retail, logistics, finance, real estate, banking, insurance, and manufacturing.
Explore how Esri GIS technology can help your industry.
Understanding customers in a geographic context provides insights about shopping patterns, purchasing behaviors, and more. This Esri-commissioned report explores some of the barriers companies face and how they can overcome them by harnessing the full potential of location technology to reach customers and drive sales.
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Esri technology is used in all areas of business worldwide. Here are some of the major focus areas based on global challenges.
Businesses have more customer data than ever. Location intelligence is key to unlocking sales data and creating hyperlocal customer segmentation. Gain insight into the values and habits shaping customer behavior. GIS uncovers patterns in what, where, and why customers buy.
Businesses are faced with shifting market demands and must be able to quickly assess and reset sales boundaries that directly align with the highest market potential. Location analytics with GIS improves territory visualization, scenario planning, and territory adjustments.
Every business risk is tied to location. It's critical to understand the connection between geography and threats to minimize business disruptions. GIS helps firms assess the cumulative exposure within their assets, policies, real estate, and investments in a single view.
Use maps and spatial analysis to apply a racial equity lens. Reveal and understand inequities within a business by location and roles. GIS can help identify areas of concern and barriers to equality for informed and equitable decision-making.