Knowing your community's demographic and lifestyle makeup sets the foundation for creating a sustainable business plan. Location intelligence paves the way for recognizing where your existing patient base resides, identifying untapped neighborhood segments, planning service mix, and preparing for emergencies. GIS shows you a baseline of your community as it is today, and supports the forecasting required for sustained growth.
Bringing health care to the neighborhoods you serve is a departure from a "build it and they will come" mind-set. GIS can help plan for future health care facilities based on patient needs, mobility, and at-risk populations, and help you target outreach efforts. From mobile nursing services to outpatient clinics, GIS can place you where you need to be. Indoor GIS optimizes space planning, facility management, and navigation within a health facility.
Understand patient mix, competition, demographic shifts, and outlying populations to identify service gaps. GIS gives you the ability to analyze your service or market area, examine where you are finding success, and pinpoint underserved neighborhoods. Dashboards can map performance goals and present opportunities to improve service levels.
Give management teams unprecedented access to data and business intelligence to assess current markets, improve community awareness of offerings, and enter new health care industry segments. Location intelligence offers a competitive advantage in analyzing where your patients are coming from and, more importantly, where they are not. Targeting markets based on location and Esri Tapestry Segmentation data can lead to unprecedented growth.
Today's organizations operate in an environment where they need to meet reporting requirements. With GIS, you can align with standards and validate data, all while keeping patient privacy in mind. GIS assists in performing needs assessments and inspections, and it helps you meet reporting requirements through enhanced demographic information, robust data visualization and analysis, and advanced monitoring.
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Enhancing electronic health records with location analytics improves the patient experience, resulting in data-driven decision-making, and provides extra insight into data.
Bert Chancellor
Executive Director, Information Services, Loma Linda University Health
