Strategic Planning

A map of Riverside County, California with radiating data points and a photo of two people working together in an office

Location data is essential to the health and human services strategic planning process. It guides health-care facilities management and operations, real-time response, and long-term goals.

Identify opportunities with datacentric solutions

With GIS, you can streamline health-care infrastructure management to deliver services, understand competition, reach target markets effectively, and execute strategic plans with confidence.

Understand demographic trends

Knowing your community’s demographic and lifestyle makeup sets the foundation for creating a sustainable business plan.

Access demographic data in ArcGIS and integrate it with health-care data to understand where your existing patient base resides, identify opportunities to expand care, and prepare for emergencies.

A dashboard displaying demographic and socioeconomic data about the community of Middleburg

Site selection and facilities management

GIS informs plans for future health-care facilities based on patient needs, mobility, and risk—helping you target outreach efforts.

From mobile nursing services to outpatient clinics, GIS guides people to where they need to be. Indoor GIS optimizes space planning, facility operations, and wayfinding systems and strategies.

A dashboard called Tracking Hospital Assets displaying a hospital building layout

Analyze service gaps

Understand patient mix, competition, demographic shifts, and outlying populations to identify service gaps.

GIS helps you analyze your service or market area, examine where you are finding success, and pinpoint underserved neighborhoods. Dashboards can map performance goals and present opportunities to improve service levels.

A map with areas outlined in various colors and a bar chart next to it using the same colors

Enhance market development

Give executives unprecedented access to data and business intelligence to assess current markets, improve community awareness of offerings, and enter new health-care industry segments.

GIS offers a competitive advantage by helping you analyze where your patients are coming from and, more importantly, where they are not. Targeting markets based on location and data solutions can lead to unprecedented growth.

A heat map displaying areas of patient density

Meet regulatory requirements

Today’s organizations operate in an environment where they need to meet reporting requirements. With GIS, you can align with standards and validate data, all while keeping patient privacy in mind.

GIS assists in performing needs assessments and inspections, and it helps you meet reporting requirements through enhanced demographic information, robust data visualization and analysis, and advanced monitoring.

A dashboard that tracks restaurant inspections via a map and numbers of inspections broken down by grades A through D

Brochure

Leverage GIS to improve strategic planning

Health organizations face the same demands as any business—making timely, informed decisions that lead to better performance outcomes. Those that excel use location intelligence to illuminate market insights and drive growth.

Learn how to take advantage of digital technologies to take your strategic decision-making and management to the next level.

Access the brochure
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CASE STUDY

Olmsted County, MN, modernizes data management

Olmsted County’s Health, Housing, and Human Services division leverages GIS tools to optimize the way they serve their community.

Read the case study

Products and solutions for strategic planning

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