Leveraging Location Intelligence

Marketers use location intelligence to understand consumers and drive growth.

Make smarter decisions with location intelligence

Agile marketing is the new norm, and data-driven is the buzzword. Combine your CRM information with 50,000+ points of enriched data for a deeper view of your consumer and competitive landscape. Eliminate the guesswork of building personas and quickly gain a strategic understanding of your customer.

Location intelligence moves beyond soft metrics to concrete, actionable data. Rich insight into consumer behavior, both online and off, empowers marketers to build omnichannel campaigns that get real results. Transform traditional advertising into intentional, personal, conversational relationships.

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Case Study

Leveraging Esri’s location intelligence solutions

Learn how The Shopping Center Group gained a 30% revenue increase in 3 years, becoming the premier source for retail real estate marketing decisions.

The useful, instant data you’ve always wanted

You don’t just need data - you need good data you can quickly make sense of. You need to consolidate and visualize information in one place to enable “aha” moments. Esri’s complete platform solution helps you leverage location intelligence to get the results you need.

Data at your fingertips

Welcome to real time. Get access to instant, dynamic information that’s always up to date. No more waiting for obsolete data.

CRM integration – out of the box

Put your hard-earned data to work for you. Connect your CRM, campaign results, email lists, and social followers with location intelligence insights in one platform.

Expert help to get real results

Ensure your success with training, boot camps, and support from US-based certified consultants that have industry, software, and marketing expertise.

SaaS and enterprise software

Get started in the cloud with software as a service (SaaS) for minimal commitment and setup. Scale up to enterprise level software, or combine both to meet your needs.

Shared knowledge base for your business

Unite your organization to achieve faster results. Everyone on your team and across departments can access real-time data and contribute their own insights to accelerate progress.

360° view of your customer with Tapestry

Go beyond ZIP codes. Tapestry, a proprietary database of consumer psychographics, reveals powerful insights into the values, habits, and motivations that shape consumer behavior.

Tapestry gives us a personality…who the consumer is and where they are. By understanding consumer movement, demographics and other information we get from Esri, we are able to paint a picture that nobody else is able to paint.

Gregg Katz

Director, The Shopping Center Group