Lifestyles—Esri Tapestry Segmentation
The next generation of Tapestry accurately captures these changes in the US population:
- More Diversity
- Changing Households
- Increased Aging
- Reduced Income
- Slower Growth
With more than a century of combined experience, Esri's data team applied its proven Tapestry Segmentation methodology to classify US neighborhoods into 67 unique market segments. For a broader view, the segments are consolidated into 14 LifeMode summary groups and 6 Urbanization summary groups.
Tapestry can help you answer four customer analytics questions:
- WHO are your best customers and prospects?
- WHAT do they buy?
- WHERE can you find more like them?
- HOW can you reach them?
Want the big picture? Request a free poster that shows all 67 segments.
To access Tapestry, you need an ArcGIS Online paid or trial subscription. Don’t have ArcGIS Online? Sign up for a free 30-day ArcGIS Online trial.
ZIP Lookup – Try It!
We're a nation of ZIP Codes and neighborhoods. See how Tapestry describes yours.
See How Tapestry Classifies Neighborhoods in 55 Cities
Tapestry lifestyle data is available across the ArcGIS platform in four ways: web maps, reports, infographics, and data enrichment. Tapestry data is also included with Business Analyst, Community Analyst, and Esri Maps for Office.
Need on-demand lifestyle reports?
Order your Esri Reports