Products

Demographic, Consumer, and Business Data

Methodology Statements

  • The American Community Survey
    This paper summarizes differences between the American Community Survey data and data from the decennial census. Features provided by Esri such as additional geographies and proprietary Reliability symbols to simplify use of the data are also described.
  • Esri Updated Demographics
    Esri 2013/2018 Updated Demographics continues to build on the industry's most accurate data, while adapting to changes in source data. Esri's 2013/2018 Updated Demographics data incorporates Census 2010 counts and is in 2010 geography.
  • Diversity Index
    This white paper defines the U.S. Diversity Index and discusses the features of the Esri race and ethnic origin database that is supplemented by a diversity index.
  • Tapestry Segmentation
    This document describes how Esri uses the traditional statistical methodology of cluster analysis with the latest data mining techniques to create Tapestry Segmentation at smaller geographic levels.
  • Business Locations and Business Summary
    This document describes how Esri extracts its business data from a comprehensive list of businesses licensed from Dun & Bradstreet.
  • Consumer Spending
    This methodology white paper describes how Esri integrates data from the latest Consumer Expenditure Surveys (CEX)—the Diary Survey and the Interview Survey—from the Bureau of Labor Statistics with Tapestry Segmentation data to provide a comprehensive database about all consumer expenditures.
  • Market Potential
    This document explains how Esri calculates its Market Potential data by combining Esri's Tapestry Segmentation data with consumer survey data from the GfK MRI Doublebase.
  • Retail MarketPlace
    This document explains how Esri built the Retail MarketPlace database to provide a complete assessment of the retail marketplace including a measure of the difference between supply and demand by industry sector.

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