Merchandising

Customer Solution “We consider (GIS) a great success.” Shawn Hanna, director of financial analysis, PETCO

Customers are their location. With better insight into our customers we can make merchandising speak to each individual. Customers hold the cards in terms of spending power and store loyalty; as retailers, we need to provide a one-to-one experience that brings the store to them.

Localizing merchandise and correctly configuring store assortment to match demand can help maximize profits.  This is achieved by offering products based on the profile of the people who shop at the store.

Learn how business and retail organizations benefit from the use of geographic analysis and GIS.

Success Stories

• Nike Learns Who Its Customers Are

Take a look at case studies, podcasts, demos, and books and white papers.